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# Swanky Scandinavian Steel Watches
The Bifrost Isbla Watch is Inspired by Nordic Mythology

By Rahul Kalvapalle | Published 2014-03-30 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/bifrost
References: [gizmag](http://www.gizmag.com/gos-bifrost-isbla-high-contrast-stainless-steel-watch/31373/) & [goswatches](http://www.goswatches.com/index.php?lang=en)

The Bifrost Isbla is a watch manufactured by Swedish company GoS Watches. It is named after a rainbow bridge in Norse mythology that connects Earth to the realm of the gods.

The high-contrast, [pattern-welded steel](https://www.trendhunter.com/trends/gshock-mrgb2000js) complements the theme, shining a [deep blue](https://www.trendhunter.com/trends/blancpain-x-swatch-fifty-fathoms-blue-lagoon) when exposed to natural daylight. This is a metaphor for the way a rainbow is only visible when light shines onto it.

The high-contrast steel is also used in the watch's rotor, which can be seen through the watch's [transparent back](https://www.trendhunter.com/trends/pegasus-sapphire). The watch also features sapphire glass and solid 18K white gold hands.

The Bifrost Isbla will be a very limited edition offering with only 25 units being produced. Each will be priced at a cool $12,600.

## Trend Insights (Trend Hunter)

- Score: 6.2/10
- Popularity: 80% | Activity: 98% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches)

## Key Themes

### Key Themes Behind This Trend

- **Pattern-welded Steel:** The use of pattern-welded steel creates a unique and visually stunning design element in watches.
- **Transparent Watch Back:** The trend of transparent watch backs allows for a glimpse into the intricate and beautiful inner workings of timepieces.
- **Limited Edition Offerings:** The popularity of limited edition watches offers exclusivity and collector appeal to luxury timepiece enthusiasts.

### Where This Applies

- **Luxury Watches:** Luxury watch brands can explore the use of pattern-welded steel and transparent watch backs to create innovative and visually striking timepieces.
- **Metals and Alloys:** Manufacturers in the metals and alloys industry can leverage the trend of pattern-welded steel to produce unique and high-value materials for various applications.
- **Collectibles and Memorabilia:** The limited edition watch market presents an opportunity for collectibles and memorabilia industries to cater to the demand for exclusive and scarce timepieces.

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