# Celebrity Songstress-Inspired Beers Bïeryoncé is Offered Through Brooklyn's Female-Owned Brewery By Ell Smith | Published 2017-12-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bieryonce References: [hypebae](https://hypebae.com/2017/12/beyonce-beer-lineup-brewery) & [instagram](https://www.instagram.com/lineupbrewing/) A female-owned brewery in Brooklyn has introduced a Beyonce-inspired beer to its [craft offerings](https://www.trendhunter.com/trends/brooklyn-brewery-and-tesco), humorously named 'Bïeryoncé.' The singer-inspired beverage is a [German pilsner](https://www.trendhunter.com/trends/kindred-spirits) that comes available in a four-pack, making it perfect for sharing with friends. To make things even more exciting for fans of Beyonce, this drink is enclosed in a can with a label that resembles the [singer's latest album artwork](https://www.trendhunter.com/trends/range-of-beers) -- featuring pink lettering against a black background. The beer's flavor profile is described as a ”warming malt finish, like a drizzle of honey in your cup of green tea.” Bïeryoncé was first released to coincide with the singer's New York concert, but has since made its return to the shelves at select alcohol retailers throughout the city. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 49% | Activity: 72% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity-inspired Beers:** More breweries can create unique craft beers inspired by famous personalities using creative brand naming, labeling, and flavor profiles - **Limited Edition Alcohol for Events:** Beverage producers can create special edition drinks tied to events or concerts, generating buzz, and fan engagement. - **Female-focused Alcohol Products:** More female-owned breweries and distilleries can create products targeted at women, using humor and pop culture references to stand out in a crowded market ### Sectors Adopting This - **Craft Beer Industry:** Craft beer breweries can explore new creative avenues to capture underserved markets and gain customer loyalty - **Alcohol Retail Industry:** Alcohol retailers can capitalize on exclusive product releases, collaborating with producers to offer limited edition beverages and generating foot traffic into stores - **Pop Culture-inspired Marketing:** The entertainment industry can collaborate with producers to create drinks that serve as promotional or merchandise tools for movies, music, and other events ## Related on Trend Hunter - [Honey-Infused Blonde Beers](https://www.trendhunter.com/trends/blonde-beer.md) - [Defiant Women-Celebrating Beers](https://www.trendhunter.com/trends/kolschstyle-beer.md) - [Adult Content-Themed Beers](https://www.trendhunter.com/trends/lauren-beers.md) - [Hip-Hop Craft Beer Collabs](https://www.trendhunter.com/trends/beer-collab.md) - [Women-Celebrating Sour Beers](https://www.trendhunter.com/trends/womencelebrating-sour-beers.md) - [Women-Empowering Craft Ales](https://www.trendhunter.com/trends/womenempowering-craft-ale.md) - [Fonio Craft Beers](https://www.trendhunter.com/trends/brooklyn-brewery-1.md) - [Brooklyn-Inspired Golden Lagers](https://www.trendhunter.com/trends/golden-lagers.md) - [Country Singer-Commemorating Pilsners](https://www.trendhunter.com/trends/signature-beer.md)