# Loosely Doodled Liquor Branding Bienbebido Wine Packaging Casually Recommends Food Pairings By Amelia Roblin | Published 2014-01-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bienbebido-wine-packaging References: [thedieline](http://www.thedieline.com/blog/2014/1/21/bienbebido.html) & [moruba.es](http://moruba.es/bienbebidowine/) The discerning consumer will not be fooled by the casual appearance of Bienbebido Wine packaging. The [bare glass bottles](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz) have been decorated with doodle-style images and text, yet there are easily observable indications that the contents should be taken seriously. The Moruba studio worked with the Spanish grape-derived drink, so that its appearance would be approachable to an Asian consumer base. [Hand-written typefaces](https://www.trendhunter.com/trends/1664-x-andre-saraiva) in block letters mark the name of the beverage but it is the drawings of the farm animals that help the customer to buy the appropriate variety. A cow, a pig, a chicken and an octopus are featured boldly on Bienbebido Wine packaging. They suggest that dishes of beef, pork, poultry and seafood are best served with those corresponding vinos. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 38% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Casual Branding:** Exploring opportunities to create casual and approachable branding experiences for products in various industries. - **Doodle-style Packaging:** Incorporating doodle-style illustrations and hand-written typography into packaging designs to appeal to a wider consumer base. - **Food Pairing Recommendations:** Providing clear and visually appealing food pairing recommendations on product packaging to enhance the consumer experience. ### Sectors Adopting This - **Wine and Spirits:** Opportunities for wine and spirits brands to leverage casual branding and doodle-style packaging to attract new and younger consumers. - **Food and Beverage:** Exploring the use of casual branding and doodle-style packaging in the food and beverage industry to enhance product appeal and provide food pairing suggestions. - **Graphic Design:** Applying doodle-style illustrations and hand-written typography in graphic design to create visually engaging and approachable packaging for various products. ## Related on Trend Hunter - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Artfully Abstract Tequilas](https://www.trendhunter.com/trends/casa-obsidiana.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Musical Wine Labels](https://www.trendhunter.com/trends/interactive-wine-labels.md) - [Food-Inspired Brand Imagery](https://www.trendhunter.com/trends/cooking-clases-barcelona-venue.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md)