# Digital Pop Star Communities
The Bieber Fever Fan Club is a Place for Beliebers to Connect Online

By Rebecca Byers | Published 2016-01-13 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/bieber-fever-fan-club
References: [bieberfever](http://www.bieberfever.com/) & [twitter](https://twitter.com/bieberfever)

The Bieber Fever Fan Club is considered the official online community for like-minded Beliebers. The fan club service includes a news section, forum, hosts contests, keeps members up to date on tour dates and also boasts an e-commerce component. The intriguing platform isn't free, but maintains its the best resource for keeping up with every Justin Bieber-related.

The Bieber Fever Fan Club is designed and operated by Artist Arena, a full-service marketing agency and direct-to-fan strategy that includes e-commerce and other branding efforts. The intriguing direct-to-fan strategy speaks to the modern interest of celebrities to offer exclusive content for fans to interact with in a way that doesn't involve a middleman, making the interaction more authentic and meaningful to fans.