# Bidirectional Beauty Ranges Vida Glow's Age Defiance Range Addresses Beauty from Inside & Out By Laura McQuarrie | Published 2021-12-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bidirectional-beauty References: [marieclaire.au](https://www.marieclaire.com.au/bidirectional-beauty-the-new-skincare-trend-we-love) & [us.vidaglow](https://us.vidaglow.com/collections/all) To address anti-aging from all angles, [Vida Glow](https://www.trendhunter.com/trends/pro-collagen) is exploring bidirectional beauty with its Age Defiance range, which includes problem-solving solutions that work from both the inside, and the outside. [Ingestible beauty products](https://www.trendhunter.com/trends/true-rx) are paired with topical treatments to support skin that's more luminous-looking and overall more rejuvenated as a result of use. Within the Age Defiance range, some of the products that work in harmony with one another include [Natural Marine Collagen](https://www.trendhunter.com/trends/gnc-premier-collagen), as well as the Vida Glow Age Defiance Eye Contour Cream, Age Defiance Rapid Renewal Serum, and Age Defiance Hydra Memory Cream. This range incorporates first-to-market ingredients like the anti-aging Lumiséa elixir with a pair of bio marine actives. The deep-sea actives are beneficial for their hydrating properties, their ability to fill in fine lines and provide oxygenation. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 34% | Activity: 57% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Bidirectional Beauty Ranges:** Vida Glow's Age Defiance range innovates by addressing both the internal and external factors of anti-aging. - **Ingestible Beauty:** As seen with Vida Glow's Age Defiance range, ingestible beauty products paired with topical treatments create new opportunities for anti-aging solutions. - **First-to-market Ingredients:** The use of unique ingredients such as Lumiséa in Vida Glow's Age Defiance range can disrupt the anti-aging industry and set new standards for product effectiveness. ### Industries Being Reshaped - **Beauty and Skincare:** Bidirectional beauty ranges like Vida Glow's Age Defiance line have the potential to create significant growth in the beauty and skincare industry. - **Supplements and Wellness:** The inclusion of ingestible beauty products in Vida Glow's Age Defiance range creates new opportunities within the supplements and wellness industry. - **Pharmaceuticals:** The use of innovative and first-to-market ingredients like Lumiséa in Vida Glow's Age Defiance range has the potential to disrupt the anti-aging pharmaceutical industry. ## Related on Trend Hunter - [Skin Longevity Systems](https://www.trendhunter.com/trends/timebeam-beauty.md) - [Anti-Aging Spa Duos](https://www.trendhunter.com/trends/antiaging-spa.md) - [Advanced Collagen Supplements](https://www.trendhunter.com/trends/pro-collagen.md) - [Ageing-Positive Skincare Products](https://www.trendhunter.com/trends/auro-skincare.md) - [Ageing-Friendly Skincare Systems](https://www.trendhunter.com/trends/collage-beauty.md) - [Dermatologist-Endorsed Skincare Lines](https://www.trendhunter.com/trends/uriage-age-lift.md) - [Two-Part Supplement Systems](https://www.trendhunter.com/trends/to-glow-greens.md) - [Collagen-Infused Tea Drinks](https://www.trendhunter.com/trends/oceans-glow.md) - [Beautifying Collagen Powders](https://www.trendhunter.com/trends/vital-proteins-beauty.md)