# Virtual Political Islands Biden Island Shares Yard Signs & More in Animal Crossing: New Horizons By Laura McQuarrie | Published 2020-10-16 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/biden-island References: [designtaxi](https://designtaxi.com/news/411949/Biden-Has-A-Whole-Animal-Crossing-Island-Built-For-His-Presidential-Campaign/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+designtaxi_news+%28TAXI+Daily+News%29) & [store.joebiden](https://store.joebiden.com/animal-crossing/) Brands from across all industries have been creating [their own islands and virtual experiences](https://www.trendhunter.com/trends/corona-island-2025) within the world of Animal Crossing: New Horizons and one of the newest places for players to visit is Biden Island, created by the Joe Biden team. Although in-person travels are being impacted by the coronavirus pandemic, this virtual destination offers a place for players to digitally show their support with [branded virtual merch](https://www.trendhunter.com/trends/buzzfeed-island) like sunglasses, yard signs, hoodies and much more. Within the virtual shop, Animal Crossing players can scan QR codes to collect the branded merch. Today, there will be a livestreamed tour of Biden Island hosted by the Kinda Funny Games [Twitch](https://www.trendhunter.com/trends/razor-island) channel and the event promises to appeal to the many Gen Z players of Animal Crossing who are eligible to vote for the first time in their lives. Image Credit: Biden for President ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 58% | Activity: 54% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Political](https://www.trendhunter.com/political) ## Key Themes ### Why This Trend Is Growing - **Virtual Brand Experiences:** The trend towards creating brand experiences in virtual worlds like Animal Crossing offers a disruptive innovation opportunity for companies to engage with younger demographics in a way that aligns with their interests. - **Virtual Political Engagement:** Biden Island's use of Animal Crossing as a virtual hub for political engagement offers a disruptive innovation opportunity for political campaigns to connect with younger voters in a way that is both authentic and non-invasive. - **Virtual Merchandising:** The creation of branded virtual merch in Animal Crossing highlights a potential disruptive innovation opportunity for e-commerce and gaming industries to collaborate in the creation of new digital products that appeal to a wide range of consumers. ### Industries Being Reshaped - **Political Campaigns:** The Animal Crossing trend presents a unique opportunity for political campaigns to establish an authentic and engaged presence on digital platforms that allows them to reach younger voters in new ways. - **Gaming:** The use of Animal Crossing as a platform for virtual brand experiences offers a disruptive innovation opportunity for gaming companies to establish collaborations with brands looking to reach new audiences and create unique virtual experiences. - **E-commerce:** The rise of virtual merchandising in Animal Crossing offers a potential disruptive innovation opportunity for e-commerce companies to create new product lines that blend gaming with traditional retail and online shopping experiences. ## Related on Trend Hunter - [Virtual Diabetes Awareness Islands](https://www.trendhunter.com/trends/animal-crossing-omnipod.md) - [Virtual Recycling Campaigns](https://www.trendhunter.com/trends/intel-and-dell.md) - [Political Campaign Game Maps](https://www.trendhunter.com/trends/freedom-town.md) - [Island Adventure Metaverses](https://www.trendhunter.com/trends/find-the-seasouls.md) - [Virtual Fragrance Adventures](https://www.trendhunter.com/trends/light-blue-island-on-roblox.md) - [Branded Video Game Islands](https://www.trendhunter.com/trends/mistaverse.md) - [Shoppable Virtual Beach Houses](https://www.trendhunter.com/trends/jcrew-virtual-beach-house.md) - [Branded Island Getaways](https://www.trendhunter.com/trends/corona-island-2025.md) - [Virtual Pet Metaverses](https://www.trendhunter.com/trends/my-talking-hank-islands.md)