# Politically Inspired Makeup Sponges BIDEN Beauty's BIDEN Beat is a Dual-Sided Makeup Sponge By Laura McQuarrie | Published 2020-10-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/biden-beauty References: [newbeauty](https://www.newbeauty.com/joe-biden-has-a-beauty-line/) & [bidenbeauty](https://www.bidenbeauty.com/) BIDEN Beauty was created to spread awareness about voting within the beauty community. As the brand states, "BIDEN Beauty is a real beauty brand that aims to merge beauty and politics to push forward a message of diversity, inclusivity and agency within the beauty communities—and beyond." The first product from the brand is a blue-colored, dual-sided makeup sponge by the name of BIDEN Beat. 100% of the proceeds from the product will go towards supporting the Democratic National Committee and Biden Victory Fund. Soon, BIDEN Beauty plans to launch even more new products, including Biden Bounce [Hyaluronic Acid](https://www.trendhunter.com/trends/calming-pads) and We Glow High Kamala Highlighting Stick. Fans can also show their support with hats, stickers, hoodies and other merchandise designs. Image Credit: BIDEN Beauty ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 58% | Activity: 70% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Politically Inspired Beauty:** Beauty brands merging politics and beauty to spread awareness and promote diversity and inclusivity. - **Community Engagement in Beauty:** Beauty brands promoting social and political causes to engage their community and make a positive impact. - **Fundraising Through Beauty Products:** Brands using the sales of beauty products to raise funds for political campaigns and organizations. ### Where This Applies - **Beauty and Cosmetics:** Opportunities for beauty brands to create politically inspired products and campaigns to engage their audience and drive sales. - **Political Campaigns and Organizations:** Opportunities for political campaigns and organizations to collaborate with beauty brands and use their platforms to raise funds and spread awareness. - **Fashion and Merchandise:** Opportunities to create fashion and merchandise items that support political causes and engage consumers in a meaningful way. ## Related on Trend Hunter - [Multi-Benefit Beauty Sticks](https://www.trendhunter.com/trends/boom-beauty.md) - [Pore-Cleaning Microfiber Cloths](https://www.trendhunter.com/trends/scrub-daddy-microfiber-cloth.md) - [Plush-Inspired Sensorial Cosmetics](https://www.trendhunter.com/trends/ulta-beauty-x-squishmallows.md) - [K-Beauty Streaming Series Cosmetics](https://www.trendhunter.com/trends/squid-game-beauty-collection.md) - [Nonabsorbent Makeup Sponges](https://www.trendhunter.com/trends/makeup-saver-sponge.md) - [South Asia-Influenced Cosmetics Brands](https://www.trendhunter.com/trends/just-b-cosmetic.md) - [Fingerprint Application Tools](https://www.trendhunter.com/trends/fingermimicking-makeup-applicators.md) - [Dual-Purpose Makeup Products](https://www.trendhunter.com/trends/effin-sculpt.md) - [Pigmented Skin-Caring Blushes](https://www.trendhunter.com/trends/the-cream-blush.md)