# Colorful Custom Cycles Urban Outfitters Launches Bike Shop, Hipsters Rejoice By Shelby Lee Walsh | Published 2009-07-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bicycles-urban-outfitters-hipsters-bike-shop References: [bikes.urbanoutfitters](http://bikes.urbanoutfitters.com) Bicycle and [Urban Outfitters](https://www.trendhunter.com/trends/urban-outfitters-2) lovers can now merge together in one giant hipster embrace! Urban Outfitters has officially launched its very own bike shop. The bikes are all based on one design of a Aristotle single speed bike, but they are completely customizable. Choose from various colors for your bicycle components to completely change the look of your pimp ride. I want one (or two)! **Implications** - Hipsters are constantly looking to differentiate themselves from the rest of their ilk. By offering fix gear bicycles available in a range of colors, Urban Outfitters is attempting to get out in front of a potential backlash against this hipster symbol. Companies should consider how they can personalize products to avoid backlash. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 84% | Activity: 59% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Customizable Bikes:** The trend of customizable bikes is growing, with companies offering a range of options to consumers - **Personalization:** Companies are focusing on personalization in order to differentiate themselves and avoid potential backlash - **Hipster Culture:** Companies are tapping into the hipster culture by offering products that appeal to their values and preferences ### Industries Being Reshaped - **Retail:** Retailers like Urban Outfitters are expanding their offerings to include customizable bikes as a way to differentiate themselves and appeal to a niche market - **Bicycle Manufacturing:** Bicycle manufacturers should consider offering customizable options to appeal to consumers who are looking to personalize their bikes - **Marketing and Advertising:** Marketing and advertising companies should consider how they can tap into the values and preferences of the hipster culture, which places a high value on personalization and authenticity ## Related on Trend Hunter - [Sleek Bicycle Store Designs](https://www.trendhunter.com/trends/bicycle-store.md) - [Custom-Made Stylized E-Bikes](https://www.trendhunter.com/trends/mastix.md) - [Consummately Customizable Commuter Bikes](https://www.trendhunter.com/trends/customizable-commuter-bike.md) - [Artist-Envisioned Electric Bikes](https://www.trendhunter.com/trends/artist-collaboration-series.md) - [Nightsky-Inspired Tonal Bicycles](https://www.trendhunter.com/trends/project-one.md) - [Modern Electric Bike Shops](https://www.trendhunter.com/trends/electric-bike-shop.md) - [Compact Collaborative City Bikes](https://www.trendhunter.com/trends/speed-s-bar-bike.md) - [Adaptable Foldable Electric Bikes](https://www.trendhunter.com/trends/buzzy-bike.md) - [Urban Environment Electric Bikes](https://www.trendhunter.com/trends/chord.md)