# Sodium Bicarbonate Bars Raceday's Bicarb Bar Helps to Delay Fatigue During Intense Exercise By Laura McQuarrie | Published 2026-02-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bicarb-bar References: [instagram](https://www.instagram.com/p/DULrhNAibu_/) & [racedayy](https://racedayy.com/)  Raceday’s new Bicarb Bar is a first-of-its-kind bar that taps into the power of one of the most well-studied performance ingredients in endurance sports—sodium bicarbonate—to buffer acidity produced during high-intensity exercise, delay fatigue, and help athletes maintain their power for longer. Formulated to provide the benefits of sodium bicarbonate while going easy on the stomach, the bar incorporates [whole-food ingredients like dates, honey](https://www.trendhunter.com/trends/bfuel-honey-energy-gel), oats, peanut butter and dark chocolate to sustain and replenish the body without artificial sweeteners or ultra-processed sugars. To make it easier for active individuals to tailor their experience to their liking, Raceday's Bicarb Bar comes as two halves for buffering pre-effort, or dividing to support performance and recovery. Each full bar delivers 21 grams of bicarbonate alongside [52 grams of carbohydrates](https://www.trendhunter.com/trends/unflavored-energy-gel), 10 grams of protein, and 380 calories. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 58% | Activity: 64% | Freshness: 64% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Functional Sports Nutrition Bars:** Functional ingredients like sodium bicarbonate in sports bars are redefining post-exercise recovery by conveniently integrating performance-enhancing components into everyday nutrition. - **Personalized Endurance Solutions:** The ability to customize intake with portioned bars highlights the trend towards personalized nutrition solutions catering to individual endurance and recovery needs. - **Whole-food Performance Nutrition:** The inclusion of whole-food ingredients such as oats and peanut butter in performance bars disrupts traditional sports supplements dominated by synthetic additives and sweeteners. ### Sectors Adopting This - **Sports Nutrition:** Innovations in sports nutrition that incorporate functional ingredients like sodium bicarbonate are setting a new standard for athlete-focused dietary solutions. - **Health and Wellness:** The health-conscious market benefits from advancements in whole-food-based supplements that align with the demand for natural and unprocessed products. - **Gastrointestinal-friendly Supplements:** New formulations that mitigate gastrointestinal discomfort offer opportunity in developing athlete-focused supplements catering to sensitive stomachs during intense physical activities. ## Related on Trend Hunter - [Double-Coated Protein Bars](https://www.trendhunter.com/trends/david-protein-bronze.md) - [PB&J-Inspired Snack Bars](https://www.trendhunter.com/trends/no-bread-pbj.md) - [Hormone Support Protein Bars](https://www.trendhunter.com/trends/bish.md) - [Nutritious Brain-Body Bars](https://www.trendhunter.com/trends/creatimes-creatine-protein-bar.md) - [Sustained-Release Protein Bars](https://www.trendhunter.com/trends/gryp-protein-bar.md) - [Wafer-Style Protein Bars](https://www.trendhunter.com/trends/applied-nutrition-protein-wafer.md) - [Indulgent Caramel Protein Bars](https://www.trendhunter.com/trends/snck-protein-bar.md) - [Crispy Protein Bars](https://www.trendhunter.com/trends/protein-crunchy-bar.md) - [GLP-1 Support Partnerships](https://www.trendhunter.com/trends/atkins-and-heather-gay.md)