# Scenario-Correcting Stationary Ads The Bic Wite Out Campaign Urges People to 'Make It Right' By Meghan Young | Published 2014-03-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bic-wite-out References: [adeevee](http://www.adeevee.com/2014/03/bic-wite-out-make-it-right-print/) The Bic Wite Out ad campaign revolves around a few [hilariously illustrated scenarios](https://www.trendhunter.com/trends/canva-spotlights), each of which could have suffered a pretty terrible ending. For instance, a woman is either approached by a man with a knife or a bouquet of flowers. In another scenario, a car is about to run over a big pothole or a regular stretch of road. In each case, the scenes are been corrected with the help of some trusty Bic Wite Out. If only real life were as easy. Conceived and executed by Flametree, an ad agency based in Nairobi, Kenya, the Bic Wite Out ad campaign was art directed by Yash Deb with creative direction by Jimmy Geeraerts. The images were both designed and illustrated by Eric Mwaniki. The tag line reads, "Make it right." ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 50% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Interactive Advertising:** Explore the use of interactive elements in advertising campaigns to engage and captivate audiences. - **Scenario-based Marketing:** Leverage scenario-based marketing to present products or services as solutions to potential problems or challenges. - **Creative Illustration:** Embrace creative illustration as a means to convey brand messaging in a visually compelling and memorable way. ### Who This Affects Most - **Advertising:** Identify opportunities for innovative advertising campaigns that capture consumer attention and create a lasting impact. - **Stationery:** Reimagine how stationery products can be marketed, emphasizing their utility and ability to 'make things right' in various scenarios. - **Creative Design:** Discover disruptive innovation opportunities in the field of creative design by incorporating imaginative and engaging visuals into brand communications. ## Related on Trend Hunter - [Literature-Inspired Pen Campaigns](https://www.trendhunter.com/trends/bic-cristal-pen.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Humorous Juice Campaigns](https://www.trendhunter.com/trends/ribena-chin-up-campaign.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Safe Social Interaction Campaigns](https://www.trendhunter.com/trends/chew-it-before-you-do-it.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md)