# Witty Workshop Lighter Collections The BIC Shop Talk Lighter Series Includes Five Styles By Michael Hemsworth | Published 2021-12-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bic-shop-talk-lighter-series References: [csnews](https://www.csnews.com/bic-shop-talk-lighter-series) & [us.bic](https://us.bic.com)  The BIC Shop Talk Lighter Series has been unveiled by the brand as a lineup of fun, witty accessories for trade professionals to pick up or as a stocking stuffer for them as we go into the holiday season. The lighters come in five styles to choose from that are each emblazoned with a different phrase such as "Raise the Roof," "This is Not a Drill" and much more. The lighters each make use of visual cues that take the place of words in the phrase to give them a cheeky touch. The BIC Shop Talk Lighter Series consists of BIC Maxi Lighters that are each long-lasting, reliable, 100% quality inspected and come at a price point of $2.09. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 2% | Activity: 2% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **Witty Accessories Trend:** Disruptive innovation opportunity for companies to introduce more fun, whimsical products or personalization to attract a younger, diverse audience. - **Trade Professional Product Trend:** Disruptive innovation opportunity for companies to create unique, limited edition products for specific professions or hobbies to provide customers with a sense of exclusivity. - **Visual Cues Trend:** Disruptive innovation opportunity for companies to incorporate more visual cues in product designs and marketing to convey messages quickly and creatively. ### Who This Affects Most - **Consumer Goods Industry:** Disruptive innovation opportunity for consumer goods companies to create unique, personalized or limited edition products for specific customer segments or occasions. - **Marketing and Advertising Industry:** Disruptive innovation opportunity for marketing and advertising agencies to use more visual cues, humor, and personalization in their campaigns, especially for younger, diverse audiences. - **Retail Industry:** Disruptive innovation opportunity for retailers to introduce more fun, witty, and personalized products that can increase impulse buying and attract new customer segments. ## Related on Trend Hunter - [Positive Affirmation Lighters](https://www.trendhunter.com/trends/bic-positive-affirmations-lighter-series.md) - [Mouthwatering Lighter Collections](https://www.trendhunter.com/trends/indulgent-lighter-series.md) - [Space-Themed Lighter Collections](https://www.trendhunter.com/trends/bic-out-of-this-world-lighter-series.md) - [Autumn-Themed Lighter Collections](https://www.trendhunter.com/trends/spooky-special-edition-series-lighters.md) - [Chromatic Psychedelia Lighters](https://www.trendhunter.com/trends/bic-psychedelic-patterns-lighter-series.md) - [Camouflage Lighter Collections](https://www.trendhunter.com/trends/bic-ez-reach.md) - [Playful Pickle-Themed Lighters](https://www.trendhunter.com/trends/grillos-pickles-x-zippo.md) - [Cannabis-Themed Lighter Collections](https://www.trendhunter.com/trends/cannabisthemed-lighter.md) - [Slick Rechargeable Lighters](https://www.trendhunter.com/trends/rechargeable-lighter.md)