# One-Time-Only Commercials The Bic Pen Commercials Will "Only Be Shown Once" By Tiana Reid | Published 2010-06-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bic-pen-commercials References: [adweek.blogs](http://adweek.blogs.com/adfreak/2010/06/those-without-dvr-grab-your-bic-pens-now.html) & [bicworld](http://www.bicworld.com/) This series of [Bic](https://www.trendhunter.com/trends/4-color-shine-pens) pen commercials is premised on the idea that they will “only be shown once,” as the voice-over explains. It’s an interesting concept, and provides almost an “aha!’ moment for whenever you’re in desperate need for a pen. In the commercials, you get the contact information of a hot model, the formula for the most famous soft drink in the world, and directions to the Holy Grail. Great, right? Until you discover you’re pen-less. Check out the video for three back-to-back Bic pen commercials with the one-time only theme. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 29% | Activity: 78% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What's Driving This Trend - **One-time-only Marketing:** The concept of 'one-time-only' marketing offers a unique and memorable brand experience, while also creating a sense of urgency for consumers. - **Interactive Advertising:** By providing interactive elements within one-time-only commercials, brands can increase engagement and make a lasting impression on consumers. - **Scarcity Marketing:** Utilizing limited-time offers and exclusive access through one-time-only commercials can create a sense of exclusivity for consumers, and drive sales. ### Who This Affects Most - **Advertising:** The advertising industry can benefit from incorporating 'one-time-only' commercials to create a sense of excitement and urgency around product launches or promotions. - **Consumer Goods:** Consumer goods companies can utilize the 'one-time-only' marketing strategy to generate buzz and excitement around their products, and drive sales through exclusivity. - **Entertainment:** By incorporating 'one-time-only' commercials during premieres or major events, the entertainment industry can create a sense of exclusivity and drive viewership. ## Related on Trend Hunter - [Artistic Multi-Beverage Ads](https://www.trendhunter.com/trends/cocacola-family.md) - [90s-Era Snack Product Campaigns](https://www.trendhunter.com/trends/pringles-one-you-pop-campaign.md) - [Comedic Groundhog Day Campaigns](https://www.trendhunter.com/trends/lays-for-days.md) - [Nostalgic Long-Form Infomercials](https://www.trendhunter.com/trends/mint-mobile-mintfomercial.md) - [Uneventful Big Game Ads](https://www.trendhunter.com/trends/angel-soft-super-bowl.md) - [Four-in-One Colored Pens](https://www.trendhunter.com/trends/4-color-shine-pens.md) - [Comedian-Backed Razor Campaigns](https://www.trendhunter.com/trends/bic-easyrinse-razor.md) - [Wish-Granting Beer Ads](https://www.trendhunter.com/trends/2024-bud-light-super-bowl.md) - [Risk-Worthy Snack Ads](https://www.trendhunter.com/trends/super-bowl-pringles.md)