# Wide-Eye Toy Campaigns The BIC Alcaline Battery Ads are Intense By Meghan Young | Published 2011-11-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bic-alcaline-battery References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/11/bic-batteries-doll-teddy/) & [tbwa](http://www.tbwa.com) Although the toys featured in the [BIC](https://www.trendhunter.com/trends/bic-shop-talk-lighter-series) Alcaline Battery ad campaign look like they are on the verge of succumbing to a very scary Chucky complex, their intense expressions do convey just how powerful these batteries are. With widened eyes and teeth that are definitely set on edge, this doll and teddy bear look like they are hopped up on something. Interestingly enough, although a person would easily dismiss this ad as targeting children, these insights show that they really would appeal to an adult audience more. Conceived and executed by [TBWA](https://www.trendhunter.com/trends/balloon-product-test), an ad agency based in Chile, the BIC Alcaline Battery ad campaign is clever, funny and connects with different demographics from a number of different backgrounds. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 51% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Intense Toy Ads:** Opportunity for disruptive innovation in creating bold and attention-grabbing toy advertisements. - **Targeting Adult Audiences:** Opportunity for disruptive innovation in developing advertising campaigns that resonate with adult consumers. - **Cross-demographic Appeal:** Opportunity for disruptive innovation in designing ads that connect with diverse audiences from various backgrounds. ### Where This Applies - **Toy Manufacturing:** Opportunity for disruptive innovation in manufacturing toys that elicit strong emotions and engage customers. - **Advertising and Marketing:** Opportunity for disruptive innovation in creating bold and humorous campaigns that target specific demographics effectively. - **Battery Production:** Opportunity for disruptive innovation in developing high-performance batteries that can power intense toys and meet consumer demands. ## Related on Trend Hunter - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Quirky Spoof Collectibles](https://www.trendhunter.com/trends/fight-teeth.md) - [Nightmarish Mobile Campaigns](https://www.trendhunter.com/trends/cellphone-bill.md) - [Fruity Creative Campaigns](https://www.trendhunter.com/trends/soft-on-the-inside.md) - [Imaginative Children's Holiday Campaigns](https://www.trendhunter.com/trends/childrens-holiday-campaign.md) - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Battery-Packed Advent Calendars](https://www.trendhunter.com/trends/logik-aadvent-calendar.md) - [Plush-Starring Sitcom-Style Campaigns](https://www.trendhunter.com/trends/life-in-stitches.md)