# Savory Smoky Bourbons Food Smoked on an Open Flame Inspired Bib & Tucker Double Char Bourbon By Laura McQuarrie | Published 2023-05-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bib-tucker-double-char-bourbon References: [finance.yahoo](https://finance.yahoo.com/news/bib-tucker-small-batch-bourbon-130500297.html) & [bibandtuckerbourbon](https://www.bibandtuckerbourbon.com/)  Bib & Tucker Double Char Bourbon is aged twice to create its savory, smoky noted and super-smooth finish. Bib & Tucker Double Char is first [aged for six years](https://www.trendhunter.com/trends/snouttotail) in new white American oak, and then it spends a minimum of five months in a second heavily charred and smoked new barrel. From food and beverages to various consumer products, the allure of smoky flavors has captured the attention and interest of a wide range of consumers. Often, smoky flavors are associated with authenticity and traditional cooking methods, and consumers are seeking out products that evoke a sense of nostalgia and remind them of comforting and familiar culinary experiences. In fact, this savory and [smoky bourbon](https://www.trendhunter.com/trends/barrel-strength-bourbon) was inspired by the flavor of food smoked on an open flame. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 9% | Activity: 5% | Freshness: 16% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Smoky-flavored Foods:** The rise in popularity of smoky flavors is creating opportunities for food and beverage companies to experiment with and incorporate this flavor profile in their products. - **Authenticity Trend:** Consumers are seeking out products that evoke a sense of nostalgia and remind them of comforting and familiar culinary experiences, which creates an opportunity for companies to market their products as authentic and traditional. - **Double Aging Process:** The use of a double aging process in the production of Bib & Tucker Double Char bourbon highlights the importance of experimentation and innovation in creating new and unique products in the alcohol industry. ### Sectors Adopting This - **Food and Beverage:** The popularity of smoky flavors in food and beverages presents a disruptive innovation opportunity for companies to create unique products that incorporate this flavor profile. - **Alcohol:** The double aging process used in the production of Bib & Tucker Double Char bourbon creates an opportunity for companies in the alcohol industry to experiment with different aging techniques to create new and unique products. - **Marketing:** The desire for authentic and traditional products creates an opportunity for marketers to target consumers with messaging that emphasizes the heritage and history of their products. ## Related on Trend Hunter - [Double-Distilled Bourbon Expressions](https://www.trendhunter.com/trends/the-classic-six.md) - [Coffee-Infused Bourbon Expressions](https://www.trendhunter.com/trends/gold-roast-bourbon.md) - [Coffee-Inspired Bourbon Pairings](https://www.trendhunter.com/trends/gold-roast-bourbon-provisions.md) - [Small-Batch Smoky Bourbon Spirits](https://www.trendhunter.com/trends/basil-hayden-subtle-smoke.md) - [BBQ-Inspired Whiskys](https://www.trendhunter.com/trends/ardbeg-bizarrebq.md) - [QSR-Branded Smoked Whiskeys](https://www.trendhunter.com/trends/arbys-smoked-bourbon.md) - [Multi-Blend American Bourbons](https://www.trendhunter.com/trends/buzzards-roost.md) - [Double Oak Bourbon Expressions](https://www.trendhunter.com/trends/double-oak-bourbon.md) - [Peated American Bourbons](https://www.trendhunter.com/trends/peated-bourbon.md)