# Ethical GenAI Tools Brandtech Group's Bias Breaker Produces More Diverse and Inclusive Images By Laura McQuarrie | Published 2024-09-11 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/bias-breaker References: [campaignlive](https://www.campaignlive.co.uk/article/brandtech-group-launches-technology-combat-genai-bias/1888031) & [thebrandtechgroup](https://thebrandtechgroup.com/)  AI is limited by the quality of its training data, which can lead to biases, lack of diversity and poor representation, leading Brandtech Group to develop a proprietary tool called Bias Breaker to enhance [GenAI prompts](https://www.trendhunter.com/trends/imgprompt) with “probability-backed inclusivity." With this tool integrated with Brandtech’s [gen-AI marketing platform](https://www.trendhunter.com/trends/imagegen-ai) Pencil, simple prompts from users are made more sophisticated with details like age, race and gender to deliver better results from [image-generation models](https://www.trendhunter.com/trends/imagenai). According to Brandtech, Bias Breaker provides “positive bias” to a range of diversity and intersectionality lacking in current models. For instance, Brandtech found that when prompted for a “CEO," two models showed 100% male-led images in 100 generations, while another showed 98% male. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 9% | Activity: 11% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### What's Driving This Trend - **Inclusive-driven AI Models:** The rise of tools like Bias Breaker highlights the growing need for AI models to include diverse and representative data sets. - **Positive-bias Algorithms:** Incorporating probability-backed inclusivity into AI tools indicates a shift towards algorithms that actively combat inherent biases in traditional models. - **Intersectional Representation Solutions:** Emerging tools that focus on enhancing prompts with details like age, race, and gender reflect the increasing demand for intersectional representation in AI-generated content. ### Who This Affects Most - **Artificial Intelligence:** The development of inclusivity-enhancing tools showcases a significant progression within the AI industry towards creating fair and balanced systems. - **Marketing Technology:** Bias Breaker's integration with marketing platforms like Pencil illustrates a growing trend of utilizing advanced AI tools for more inclusive and effective brand representation. - **Image Generation:** The focus on tools that enhance image-generation models for diversity signals an important innovation phase for the image generation industry. ## Related on Trend Hunter - [Diversity-Focused AI Image Generators](https://www.trendhunter.com/trends/ai-image-generator.md) - [Empowering AI Image Generators](https://www.trendhunter.com/trends/missjourney.md) - [AI-Based Diversity Tools](https://www.trendhunter.com/trends/ai-hiring-bias.md) - [Cultural AI Platforms](https://www.trendhunter.com/trends/empwrd.md) - [Inclusivity-Focused AI Initiatives](https://www.trendhunter.com/trends/aigency-amsterdam.md) - [AI-Generated Human Images](https://www.trendhunter.com/trends/human-generator.md) - [Transparent AI Tools](https://www.trendhunter.com/trends/kin-art.md) - [Generative Image Platforms](https://www.trendhunter.com/trends/imagegen-ai.md) - [AI Character Tools](https://www.trendhunter.com/trends/ai-character-gen.md)