# Gayvertising Shoes Bianco Footwear Homolicious Ads By mediterranean | Published 2008-12-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bianco-footwear-how-to-double-your-shoe-collection-gay-ads References: [homotography.blogspot](http://homotography.blogspot.com/2008/12/bianco-footwear-how-double-your.html) & [bianco](http://www.bianco.com/) Who wouldn’t want more shoes? Bianco Footwear has a fast solution on “How to double your collection” of shoes. What’s the idea? Go gay and get a boyfriend/girlfriend with your same shoe size! The award winning campaign by ‘& Co’, Denmark shows male and female [gay couples](https://www.trendhunter.com/trends/brooks-running-x-jzd-collection) enjoying an [intimate embrace](https://www.trendhunter.com/trends/together-valentines-day) while looking content and happy now that they have access to more shoes. If you’re not already gay, you must really, really love shoes to follow their advice :) The campaign was done with creative director Thomas Hoffmann, art directors Thomas Hoffmann, Martin Storgaard and Jesper Schmidt. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 74% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Inclusive Advertising:** Creating advertising campaigns that embrace diverse relationships and promote inclusivity. - **Targeted Marketing:** Developing marketing strategies that focus on specific communities or demographic groups. - **Lifestyle Branding:** Using lifestyle themes and values to connect with consumers on a deeper level. ### Industries Being Reshaped - **Footwear:** The shoe industry can explore partnerships with LGBTQ+ organizations and create inclusive advertising campaigns to attract diverse consumers. - **Fashion:** Fashion brands can adopt targeted marketing approaches to appeal to specific communities and emphasize inclusivity in their advertising. - **Advertising:** Advertising agencies can capitalize on the trend of inclusive advertising by developing innovative campaigns that challenge traditional stereotypes and embrace diversity. ## Related on Trend Hunter - [Animated Footwear Campaigns](https://www.trendhunter.com/trends/free-your-feet.md) - [Stylistic Footwear Campaigns](https://www.trendhunter.com/trends/make-your-way-campaign.md) - [Bold Footwear Brand Resets](https://www.trendhunter.com/trends/try-every-thing-campaign.md) - [Handmade Dating App Ads](https://www.trendhunter.com/trends/get-paired-with-paird.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Authentic Footwear Campaigns](https://www.trendhunter.com/trends/crocs-wonderfully-unordinary.md) - [Swedish Streetwear Campaigns](https://www.trendhunter.com/trends/festive-2024-campaign.md) - [Therapy-Encouraging Furniture Campaigns](https://www.trendhunter.com/trends/couch-counseling.md) - [Heritage Brand Boot Ads](https://www.trendhunter.com/trends/well-worn.md)