# Classy Couture Cruisers The Bianchi by Gucci Bicycle Will Have You Riding in Style By Taylor Keefe | Published 2011-11-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bianchi-by-gucci-bicycle References: [highsnobiety](http://www.highsnobiety.com/news/2011/11/28/bianchi-by-gucci-bike/) & [bianchiusa](http://www.bianchiusa.com/) Cruising up and down the block in high-end style is now attainable due to the release of the [Bianchi](https://www.trendhunter.com/trends/e-arcadex) by [Gucci](https://www.trendhunter.com/trends/shift-sneaker) bicycle. Surely to make a few hipsters cringe, the collaboration by the Italian brands brings high fashion bikes to the streets. Vintage bikes are a staple in most urban centers these days, with hipsters vying for the most decrepit, retro-style riders. However, the collaborative effort resulting in the Bianchi by Gucci bicycle hopes to add a touch a class and couture to international bicycle scene. The design features of this posh bike include a black colorway with a diamond a pattern and the iconic, green and red logo by Gucci. The frame is made from [carbon fiber materials](https://www.trendhunter.com/trends/ducati-panigale-v4-lamborghini), making it lightweight and durable. The luxury two-wheeler comes with a hefty price tage, retailing for $14,000. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 55% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Luxury Fashion Bicycles:** There is an opportunity for luxury fashion brands to collaborate with bicycle companies to create high-end bicycles that cater towards the fashion-conscious consumer. - **Carbon Fiber Bicycle Frames:** An opportunity exists for bicycle manufacturers to incorporate carbon fiber materials in their bike frames to create a lightweight and durable biking experience. - **High-end Urban Transportation:** There is a trend towards high-end, luxury transportation options in urban centers creating an opportunity for companies to create luxury bicycles that cater towards the stylish consumer. ### Who This Affects Most - **Luxury Fashion:** Luxury fashion brands could collaborate with bicycle manufacturers to create high-end bicycles that cater towards the fashion-conscious consumer. - **Bicycle Manufacturing:** Bicycle manufacturers can incorporate carbon fiber materials in their bike frames to create a lightweight and durable biking experience. - **Urban Transportation:** There is a trend towards high-end, luxury transportation options in urban centers creating an opportunity for companies to create luxury bicycles that cater towards the stylish consumer. ## Related on Trend Hunter - [Designer Manual Bikes](https://www.trendhunter.com/trends/t-bike.md) - [Limited-Edition Lowrider Bikes](https://www.trendhunter.com/trends/lowrider-bike.md) - [Vintage Car-Inspired Bikes](https://www.trendhunter.com/trends/mosaic-gt2x-radavist.md) - [High-End Touring Bicycles](https://www.trendhunter.com/trends/custom-titanium-touring-bicycle.md) - [Customizable Aluminum-Cast Bikes](https://www.trendhunter.com/trends/heavy-bikes-hypocrite.md) - [Bespoke Automotive-Branded Bikes](https://www.trendhunter.com/trends/jlaverick-aston-martin-1r.md) - [Collaboration Supercar-Inspired Bikes](https://www.trendhunter.com/trends/exploro-racemax-x-huracn-sterrato.md) - [Luxurious Gravel Dirt Bikes](https://www.trendhunter.com/trends/exploro-racemax.md) - [Electric Gravel Bikes](https://www.trendhunter.com/trends/e-arcadex.md)