# Whimsical A-Line Dresses her Empire Launched the Bianca Dress Ahead of The Summer Season By Grace Mahas | Published 2020-01-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bianca-dress References: [instagram](https://www.instagram.com/herempireboutique/) & [her-empire](https://www.her-empire.com/products/bianca-dress) Her Empire, the Australian-based fashion-forward retailer with well-crafted whimsical pieces, recently debuted the Bianca Dress ahead of the summer season. With an impressive online following and bespoke feminine aesthetic, this retailer targets both Millennial and [Gen Z](https://www.trendhunter.com/trends/find-the-fit-that-fits-you) shoppers alike. The Bianca Dress comes as a new, [flirty summer dress](https://www.trendhunter.com/trends/bridal-guestof-collection) perfect for the beach, a concert, or a wedding and can be dressed down with a jean jacket or elevated with strappy heels. With a stunning open tie up back and [crochet trimmings](https://www.trendhunter.com/trends/palma), this dress days inspiration from bohemian and western styles. Plus, its frill hemline and relaxed fit makes it flattering on a range of body types including hourglass and pear. Image Credit: Her Empire ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 37% | Activity: 10% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Whimsical Fashion:** Opportunity to create more fashion styles that have a bespoke feminine aesthetic, and are flirty, relaxed and versatile. - **Online Retailing:** Innovative shopping service opportunities that are available online for millennial and z shoppers. - **Bohemian & Western Styles:** Developing unique and inspired designs that combine western and Bohemian styles. ### Where This Applies - **Fashion and Clothing:** Innovative designs for the fashion-forward market segments - **Online Retailing:** Platforms that enable online boutique retailers to reach new markets and customers - **Event and Wedding Planning:** Providing stylish fashion options for events such as weddings and other occasions. ## Related on Trend Hunter - [Romantic Summer-Ready Apparel](https://www.trendhunter.com/trends/alessandra-rich.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Summer Sundress Drops](https://www.trendhunter.com/trends/park-fifth.md) - [Summer Bridal Guest-Of Collections](https://www.trendhunter.com/trends/bridal-guestof-collection.md) - [Modern Vacation Pieces](https://www.trendhunter.com/trends/resort-wear-collection.md) - [Tunic-Style Summer Dresses](https://www.trendhunter.com/trends/low-back-shift-dress.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Social Good Prairie Dress](https://www.trendhunter.com/trends/gwen-dress.md) - [Resort-Ready Apparel Collections](https://www.trendhunter.com/trends/marie-oliver.md)