# Gender-Specific Wrist Watches The Bia Sport is a Lightweight Alternative to Bulky Training Devices By Sarah Moore | Published 2012-06-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bia-sport References: [gizmag](http://www.gizmag.com/bia-gps-watch-for-women/22815/) & [bia-sport](http://www.bia-sport.com/) Although the Bia Sport is not the first [GPS enabled training watch](https://www.trendhunter.com/trends/forerunner-970) to hit the market, the company is claiming that it is the only timepiece of its kind to be [geared specifically toward women](https://www.trendhunter.com/trends/casio-gshock-gmap2125w6a). Weighing in at only 35 grams, the time teller is about half as heavy as other similar products and was designed with the shape of a women's wrist in mind. Its thin design makes it much less cumbersome to wear out and about than other variations that feel like they are the size of a brick and the wrist strap can be personalized in many colors and patterns. The user interface is also straightforward and intuitive to use and the company has also developed a community for those who own the watch to track their progress online and then share and compare it with others. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 86% | Activity: 99% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Key Themes Behind This Trend - **Gps-enabled Training Watches:** Opportunity for developing gender-specific GPS training watches with lightweight designs. - **Women's Fitness Accessories:** Opportunity to create and market fitness accessories specifically designed for women, considering their unique needs and preferences. - **Intuitive User Interfaces:** Opportunity to develop user-friendly interfaces for wearable technology, making them easier and more enjoyable to use. ### Where This Applies - **Wearable Technology:** Opportunity for innovation and growth in the wearable technology industry, particularly in the development of gender-specific devices. - **Fitness and Wellness:** Opportunity to cater to the specific fitness and wellness needs of women, creating products and services that address their unique requirements. - **Online Fitness Communities:** Opportunity to build online communities centered around fitness and wellness, where users can track their progress, share experiences, and engage with others. ## Related on Trend Hunter - [Fitness-Ready Women's Sports Watches](https://www.trendhunter.com/trends/womens-sports-watch.md) - [Featherlight Feminine Sports Watches](https://www.trendhunter.com/trends/amitron-pulse.md) - [Versatile Women-Focused Smartwatches](https://www.trendhunter.com/trends/garmin-3.md) - [Sporty Feminine Smartwatch Models](https://www.trendhunter.com/trends/garmin-lily-2-active.md) - [Featherlight Rugged Adventurer Timepieces](https://www.trendhunter.com/trends/casio-pro-trek-prjb001b2.md) - [Motion-Sensing Wristwatches](https://www.trendhunter.com/trends/casio-digital-basic-gdb500.md) - [Featherlight AMOLED Sports Smartwatches](https://www.trendhunter.com/trends/coros-pace-4.md) - [Accessible Athletic Smartwatches](https://www.trendhunter.com/trends/amazfit-bip-6.md) - [Personalized Fitness Plan Smartwatches](https://www.trendhunter.com/trends/amazfit-active.md)