# Clever Female Sportscessories (UPDATE) Bia GPS Watch Offers Athletic Ladies a Ton of Functionality By Katherinev123 | Published 2012-07-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bia-gps-watch References: [fashioningtech](http://www.fashioningtech.com/profiles/blogs/bia-a-gps-watch-for-the-ladies) & [kickstarter](http://www.kickstarter.com/projects/956860865/bia-the-first-gps-sports-watch-for-womenby-women) As an athletic and small-framed female, I admit that many sports watches don't fit my wrists and the ones I've tried in the past sometimes don't do everything I want them to; however, that problem will be a thing of the past with the Bia GPS watch. Currently on [Kickstarter](https://www.trendhunter.com/trends/tilink-titanium-multifunction-edc-bracelet), the Bia GPS watch is the brainchild of Cheryl Kellond and Sylvia Marino, who have set out to create the perfect sports watch for women. First of all, Bia features a cool and sleek, angled design so that it doesn't knock onto your wrists. With quick GPS connectivity and a [safety alert for solo workouts](https://www.trendhunter.com/trends/weighted-vests), the watch ensures you can get a worry-free workout anywhere, anytime. Other great features include a soft and comfy band for an ergonomic fit, touchscreen navigation and the ability to conduct "unlimited customizable walk/run intervals." It's also water-resistant to 100 meters (the GPS still works when you swim) and features only one button, like an [iPod](https://www.trendhunter.com/trends/ipod-classic-fidget), so it's super easy to use. To learn more about the Bia GPS watch, or help out with funding, head on over to its Kickstarter page! ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 28% | Activity: 40% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Sleek and Functional Sports Watches for Women:** There is a growing demand for sports watches designed specifically for women that offer both style and functionality. - **Ergonomic and User-friendly Design:** Consumers are seeking sports watches with comfortable and ergonomic designs that are easy to use during workouts. - **Customizable Features and Connectivity:** Sports watches with customizable features, such as walk/run intervals, and seamless connectivity to GPS are gaining popularity among fitness enthusiasts. ### Industries Being Reshaped - **Sports Watch Manufacturing:** The sports watch manufacturing industry has the opportunity to create innovative and stylish products that cater specifically to the needs of female athletes. - **Fitness Wearables:** The fitness wearables industry can develop ergonomic and user-friendly designs for sports watches that appeal to both men and women. - **Technology for Women's Health and Safety:** The technology industry has the potential to incorporate safety features, such as solo workout alerts, into sports watches to enhance the overall experience of female athletes. ## Related on Trend Hunter - [Fitness-Ready Women's Sports Watches](https://www.trendhunter.com/trends/womens-sports-watch.md) - [Sporty Feminine Smartwatch Models](https://www.trendhunter.com/trends/garmin-lily-2-active.md) - [Featherlight Feminine Sports Watches](https://www.trendhunter.com/trends/amitron-pulse.md) - [Active Lifestyle-Focused Smartwatches](https://www.trendhunter.com/trends/aurafit-g12.md) - [Accessible Athletic Smartwatches](https://www.trendhunter.com/trends/amazfit-bip-6.md) - [AI-Enabled Fitness Watches](https://www.trendhunter.com/trends/amazfit-cheetah.md) - [Personalized Fitness Plan Smartwatches](https://www.trendhunter.com/trends/amazfit-active.md) - [All-in-One GPS Guide Wearables](https://www.trendhunter.com/trends/outdoor-gps-guide.md) - [Multi-Sport Lifestyle Smartwatches](https://www.trendhunter.com/trends/coros-pace-3.md)