# Milky Bi-Phase Mists Beekman 1802's Milk Shake Has One Phase for Hydrating and Another for Toning By Laura McQuarrie | Published 2023-07-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bi-phase-mist References: [people](https://people.com/best-beauty-products-june-2023-7556020) & [beekman1802](https://beekman1802.com/collections/best-sellers/products/milk-shake-facial-toner) [Beekman](https://www.trendhunter.com/trends/alcoholfree-body-mist) 1802's Milk Shake Hyaluronic Acid & Squalane Facial Toner Mist is a bi-phase mist that's designed to be disrupted before spritzing so that its two separate components are delivered to the skin. Undisturbed, the formula visibly separates to reveal a hydration phase powered by jojoba oil, squalane and hyaluronic acid, and a second phase focused on toning with mugwort and goat milk—the brand's hero ingredient. This lightweight and alcohol-free daily toner mist is ready to be used to lock makeup in place or refresh the skin as needed throughout the day. [Bi-phase](https://www.trendhunter.com/trends/royal-tulip-hydrating-biphase-tonic) beauty products like this one combine the potent benefits of two separate formulations within a single package, speaking to consumers who value convenience, space-saving products, simplicity and the power of a synergistic effect that enhances overall efficacy. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 66% | Activity: 67% | Freshness: 16% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Bi-phase Beauty Products:** The trend of bi-phase beauty products offers opportunities for brands to provide convenient, space-saving products that combine multiple benefits in one. - **Convenient Skincare Refreshers:** The trend of convenient skincare refreshers creates opportunities for brands to develop products like toner mists that can be used throughout the day to refresh and revitalize the skin. - **Synergistic Formulations:** The trend of synergistic formulations allows brands to create products that combine separate components to enhance efficacy and provide multiple skincare benefits. ### Where This Applies - **Beauty and Cosmetics:** The beauty and cosmetics industry can benefit from the trend of bi-phase beauty products by developing innovative, convenient skincare solutions. - **Skincare:** The skincare industry can tap into the trend of convenient skincare refreshers by creating products like toner mists that provide on-the-go hydration and toning. - **Personal Care:** The personal care industry can explore the trend of synergistic formulations by developing products that combine various components to maximize their effectiveness and meet consumer demands. ## Related on Trend Hunter - [Flower-Infused Toners](https://www.trendhunter.com/trends/royal-tulip-hydrating-biphase-tonic.md) - [Bi-Phase Serum Mists](https://www.trendhunter.com/trends/mixik-skin-botanical-serum.md) - [Dual-Phase Oil-Serums](https://www.trendhunter.com/trends/biphase-hydrating-oil-serum.md) - [3-in-1 Serum-Infused Sprays](https://www.trendhunter.com/trends/french-rose-milk.md) - [Balancing Toner Mists](https://www.trendhunter.com/trends/balancing-toner-mist.md) - [Bi-Phase Moisturizers](https://www.trendhunter.com/trends/biphase-moisturizer.md) - [Microbiome-Friendly Body Mists](https://www.trendhunter.com/trends/alcoholfree-body-mist.md) - [Hydrating Milky Toners](https://www.trendhunter.com/trends/hydrating-milky-toner.md) - [Milky Lightweight Moisturizers](https://www.trendhunter.com/trends/the-base-face-milk.md)