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# Waterless Personal Care Brands
Bhuman Promotes Sustainable Consumption

By Laura McQuarrie | Published 2021-06-18 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/bhuman
References: [cosmeticsdesign-asia](https://www.cosmeticsdesign-asia.com/Article/2021/06/16/Bhuman-Promoting-sustainable-consumption-top-of-mind-for-waterless-beauty-brand-founded-by-ex-Amazon-VP?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS) & [bhuman.store](https://www.bhuman.store/pages/product-page)

Bhuman is a [waterless personal care brand](https://www.trendhunter.com/trends/pristine) founded by Yeeli Lee, the former vice president of [Amazon China](https://www.trendhunter.com/trends/brixy-blend) and its core focus is on sustainable consumption. The brand's products are packaged in bamboo and aluminum bottles that help to reduce the need to rely on single-use plastics. The brand's B Clean Waterless Facial Wash Powder is a [100% plant-based enzyme powder](https://www.trendhunter.com/trends/cleansing-facial-powder) that can be activated with water at the point of use. As such, the product helps to cut down on packaging, emissions and transportation costs.

The unisex water-activated facial cleanser can be purchased in either a bamboo or metal bottle, which can be refilled as needed. The choice to go with a single SKU was an intentional one by Bhuman, as Lee explains, "I wanted something that has a high penetration rate and could be used by both men and women, low in carbon footprint and refillable."

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 79% | Activity: 69% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What's Driving This Trend

- **Waterless Personal Care:** The trend of waterless personal care products reflects an opportunity for brands to promote sustainable consumption and reduce packaging waste.
- **Refillable Packaging:** Refillable packaging is becoming an increasingly popular trend among personal care brands looking to reduce their environmental impact and improve sustainability.
- **Plant-based Products:** Plant-based personal care products like Bhuman's Waterless Facial Wash Powder are a disruptive innovation opportunity for brands looking to differentiate their offerings with environmentally-friendly options.

### Who This Affects Most

- **Personal Care:** The personal care industry can benefit from trends like waterless products, refillable packaging, and plant-based ingredients to reduce the environmental impact of their products.
- **Sustainability:** Sustainability-focused industries can leverage the rise of brands like Bhuman to promote more responsible consumption habits and support eco-friendly innovations in packaging and product development.
- **E-commerce:** The e-commerce industry can support the growth of waterless personal care brands by promoting these products to consumers looking for more sustainable and eco-friendly options for their daily routines.

## Related on Trend Hunter

- [Concentrated Waterless Cleansers](https://www.trendhunter.com/trends/water-wise.md)
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- [Elevated Tablet-Style Cleansers](https://www.trendhunter.com/trends/seadrop-skincare.md)
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