# Dual-Action Complexion Applicators PÜR Cosmetics' BHOLDER Includes a Silicone Center By Laura McQuarrie | Published 2019-07-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bholder References: [purcosmetics](https://www.purcosmetics.com/bholder-dual-action-complexion-applicator) PÜR Cosmetics' BHOLDER Dual-Action Complexion Applicator offers a unique solution for applying [liquid, cream and powder complexion products](https://www.trendhunter.com/trends/effin-sculpt) that fuses the benefits of a sponge with a brush. The makeup and skincare product applicator combines cruelty-free, synthetic bristles with a silicone center that allows for smooth, natural, full-coverage looks to be achieved. Depending on the products used, there are plenty of different ways to make the most of the brush's unique design. When it comes to working with liquids, PÜR recommends applying them directly to the silicone component at the center of the brush. For applying a [cream contour](https://www.trendhunter.com/trends/snatched-contour-block), PÜR suggests first applying [concealer or foundation](https://www.trendhunter.com/trends/grinding-conceal-butter) to the face before blending to achieve the desired finish. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 65% | Activity: 59% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Dual-action Complexion Applicators:** PÜR Cosmetics' BHOLDER offers a unique solution for applying complexion products by combining a sponge with a brush. ### Who This Affects Most - **Makeup and Skincare:** The BHOLDER applicator presents an opportunity for innovation in the makeup and skincare industry by offering a versatile tool for different types of complexion products. ## Related on Trend Hunter - [Touchless Skincare Applicators](https://www.trendhunter.com/trends/skincare-applicators.md) - [Precision Beauty Tools](https://www.trendhunter.com/trends/professionalgrade-makeup-brushes.md) - [Spatula-Style Skincare Applicators](https://www.trendhunter.com/trends/quadpack-serenity-tube.md) - [Nonabsorbent Makeup Sponges](https://www.trendhunter.com/trends/makeup-saver-sponge.md) - [Broom-Shaped Beauty Brushes](https://www.trendhunter.com/trends/custom-complexion-brush.md) - [Motorized Rotating Makeup Brushes](https://www.trendhunter.com/trends/blendsmart.md) - [Portable Beauty Blender Cleaners](https://www.trendhunter.com/trends/uzza-beauty-blender-cleaner.md) - [Dual-Purpose Beauty Sticks](https://www.trendhunter.com/trends/dualpurpose-beauty-stick.md) - [Dual-Purpose Makeup Products](https://www.trendhunter.com/trends/effin-sculpt.md)