# Asian-Inspired Farm-to-Table Menus B.GOOD Launched a Responsibly Sourced Asian-Inspired Menu By Grace Mahas | Published 2019-10-31 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/bgood-1 References: [restaurantmagazine](http://www.restaurantmagazine.com/b-good-launches-asian-inspired-menu-for-a-limited-time-only/) & [bgood](http://www.bgood.com/) B.GOOD is a quick-serve restaurant chain that's at the forefront of culinary innovation and boasts a commitment towards sustainability. The brand recently expanded its menu to include Asian-inspired dishes including the Spicy Korean Bowl and the Korean Burger that will be available at all 69 locations across North America. The Spicy Korean Bow boasts super grains, kimchi, roasted watermelon, avocado, spicy slaw, scallions, mixed greens, gochujang aioli, and crispy rice. On the other hand, the Korean Burger offers beef, lettuce, avocado, kimchi, and gochujang aioli. These dishes feature authentic Korean flavors for an unexpected and intriguing palette experience. Consumers can expect more innovative dishes from B.GOOD thanks to the brand's commitment to high-quality food that sustainably-grown and wholesome. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 59% | Activity: 72% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Sustainable Menu Expansion:** B.GOOD's expansion of their menu to include Asian-inspired dishes demonstrates a trend towards offering sustainable and responsibly sourced options. - **Asian Flavor Fusion:** The introduction of the Spicy Korean Bowl and Korean Burger by B.GOOD highlights the trend of incorporating authentic Asian flavors into traditional menu items. - **Culinary Innovation for Quick-serve Restaurants:** B.GOOD's commitment to culinary innovation in their quick-serve restaurant chain sets a trend for other industry players to explore creative and unique menu offerings. ### Industries Being Reshaped - **Quick-serve Restaurants:** Quick-serve restaurants can explore the opportunity of expanding their menu to include sustainably sourced and authentic Asian-inspired dishes, following B.GOOD's example. - **Sustainable Food Chains:** The trend of responsibly sourced and sustainable food options, as demonstrated by B.GOOD's Asian-inspired menu, presents opportunities for sustainable food chains to cater to the growing consumer demand. - **Culinary Education and Workshops:** The introduction of Asian flavors by B.GOOD creates an opportunity for culinary education and workshops to focus on incorporating diverse international flavors into traditional recipes. ## Related on Trend Hunter - [Savory Bulgogi Beef Burgers](https://www.trendhunter.com/trends/bulgogi-kimchi-cheeseburger.md) - [Korean-Themed Menu Expansions](https://www.trendhunter.com/trends/shake-shack-9.md) - [Umami-Flavored Burgers](https://www.trendhunter.com/trends/the-korean-bbq-charburger.md) - [Korean Barbecue Entrees](https://www.trendhunter.com/trends/kbbq-menu.md) - [Korean-Inspired Chili Paste Burgers](https://www.trendhunter.com/trends/gochujang-burger.md) - [Korean Cuisine-Inspired Steak Bowls](https://www.trendhunter.com/trends/steak-seoul-bowl.md) - [Convenient Korean Cuisine Snacks](https://www.trendhunter.com/trends/bibibop-ssambop.md) - [Korean-Style Chicken Bowls](https://www.trendhunter.com/trends/korean-bbq-chicken-bowl.md) - [Limited-Edition Swicy QSR Menus](https://www.trendhunter.com/trends/shake-shack-sweet-and-savory-menu.md)