# Canine Royalty The BGD Stray Animals Foundation Campaign Humanizes Pets By Shelby Lee Walsh | Published 2010-06-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bgd-stray-animals-foundation References: [adsoftheworld](http://adsoftheworld.com/media/print/bgd_stray_animals_foundation_pasha) & [leoburnett.tr](http://www.leoburnett.com.tr/) Lady, Count and Pasha are three pets who got a very human makeover for the latest BGD Stray Animals Foundation campaign. Sporting very [regal clothing](https://www.trendhunter.com/trends/the-dog-face) that looks a little tattered and torn, these pooches are pleading for your help. What better way is there to get support for the BGD Stray Animals Foundation than to make it easier for people to relate to their pooch counterparts? Check out the adorable [print ads](https://www.trendhunter.com/trends/chief-snuggle-officers) in the gallery above. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 52% | Activity: 50% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Humanizing Pets:** Exploring the feasibility of giving human qualities to pets will lead to new market opportunities for pet industry players. - **Animal Welfare Campaigns:** Animal lovers and businesses alike can collaborate on social campaigns that increase awareness and funding for animal shelters and foundations. - **Photography-focused Campaigns:** Utilizing professional photography and creative visual storytelling to promote animal welfare appeals to consumers' empathy and appeals to visual-centric perspectives. ### Industries Being Reshaped - **Pet Care Industry:** Innovation in pet care products, services, and events that promote animal welfare and humanization of pets is a significant opportunity. - **Marketing and Advertising Industry:** Creative strategies for animal welfare campaigns can provide opportunities for agencies, brands, and businesses to create impactful messages with broader social significance. - **Photography Industry:** Animal-themed photography can be a lucrative opportunity for photographers, particularly those who have a passion for animal welfare. ## Related on Trend Hunter - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md) - [Functionally Focused Dog Campaigns](https://www.trendhunter.com/trends/inflatable-dogs.md) - [Heart-Warming Pet Owner Campaigns](https://www.trendhunter.com/trends/cesar-love-like-crazy.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Digital Dog Shelter Campaigns](https://www.trendhunter.com/trends/rare-breed1.md) - [Pet-Powered Beauty Campaigns](https://www.trendhunter.com/trends/animal-intelligence.md) - [Human-Grade Pet Food Campaigns](https://www.trendhunter.com/trends/the-honest-kitchen-debuts.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Modern Pet Apparel](https://www.trendhunter.com/trends/stylish-pet-collection.md)