# Retro Watch Collaborations BG169MH-7 is a BABY-G Watch Created with Los Angeles Brand Madhappy By Amy Duong | Published 2025-12-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bg169mh7 References: [casio](https://www.casio.com/us/watches/babyg/product.BG-169MH-7/)  The new and bright BG169MH-7 is a collaborative BABY-G timepiece developed by [Casio America](https://www.trendhunter.com/trends/mandalorian-and-grogu) in partnership with [Madhappy](https://www.trendhunter.com/trends/hysteric-glamour-and-crocs). The model is based on the [BG-169](https://www.trendhunter.com/trends/bold-camo) silhouette, a design associated with late 1990s and early 2000s streetwear. This edition features a white resin case and band paired with a soft pink dial finished with a glitter-style texture. Madhappy branding appears engraved on the case back, while the LED backlight reveals a logo silhouette within the LCD display. The watch is presented in co-branded packaging created exclusively for the collaboration. Functionally, the BG169MH-7 includes shock resistance, 100-meter water resistance, and a battery life rated for up to three years. Standard features include an LED backlight, stopwatch, countdown timer, multi-function alarm, hourly time signal, and 12- or 24-hour time formats. The model will be released on December 19 through Casio and Madhappy retail channels. Image Credit: Casio ## Trend Insights (Trend Hunter) - Score: 7.6/10 - Popularity: 84% | Activity: 88% | Freshness: 56% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Why This Trend Is Growing - **Retro-modern Fusion:** The BG169MH-7 watch exemplifies the fusion of retro design elements with modern aesthetics, highlighting opportunities to revitalize nostalgic styles through contemporary collaborations. - **Co-branded Packaging:** Collaborations like the one between Casio and Madhappy leverage co-branded packaging to enhance brand heritage and appeal, showcasing the potential to innovate through unique, shared branding experiences. - **Nostalgia-driven Accessories:** The partnership draws on the cultural cachet of late 90s and early 2000s streetwear, opening doors to disrupt the accessory market by drawing on popular motifs from past fashion trends. ### Industries Being Reshaped - **Wearable Technology:** Integrating contemporary technology into retro-inspired designs, like the functional aspects of the BG169MH-7 watch, provides fertile ground for innovation in the wearable tech industry. - **Fashion and Apparel:** The collaboration between Casio and Madhappy highlights a growing trend in the fashion sector where iconic styles are reimagined with modern twists, appealing to style-savvy consumers. - **Luxury and Lifestyle Brands:** Co-branding between luxury lifestyle companies creates unique market positioning opportunities by blending the prestige of established brands with the edge of emerging cultural players. ## Related on Trend Hunter - [Animated Watch Collaboration](https://www.trendhunter.com/trends/breitling-astro-boy-avenger.md) - [Concrete Art-Inspired Watches](https://www.trendhunter.com/trends/big-bang-meca10.md) - [Chic Celestial Ombre Timepieces](https://www.trendhunter.com/trends/seiko-prospex-lx-gmt-us-special-edition.md) - [Tuxedo Dial Field Watches](https://www.trendhunter.com/trends/serica-ref-6190-txd.md) - [Nostalgic Gaming Timepiece Models](https://www.trendhunter.com/trends/nubeo-ventana-atari-edition-watch.md) - [Opulent Branded Automotive Timepieces](https://www.trendhunter.com/trends/autodromo-x-mobil-1-group-b-pegasus-edition.md) - [Connected Golf Tracking Tags](https://www.trendhunter.com/trends/garmin-approach-ct1-superstroke-edition.md) - [Luxe Chronograph Watches](https://www.trendhunter.com/trends/porsche-anniversary-chronograph.md) - [Social Media Entertainment Apps](https://www.trendhunter.com/trends/instagram-reels-fire-tv-app.md)