# Honey-Based Energy Gels B-Fuel Honey Energy Gel Offers 25-Grams of Carbs By Michael Hemsworth | Published 2025-01-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bfuel-honey-energy-gel References: [scottishgrocer](https://scottishgrocer.co.uk/2025/01/22/scottish-bee-launches-new-b-fuel-honey-sachets/) & [scottishbeecompany](https://www.scottishbeecompany.co.uk/)  Gel-based energy supplements for runners and avid athletes alike have become commonplace but can be crafted with unwanted ingredients, so the B-Fuel Honey Energy Gel is positioned as a decidedly natural alternative. The product from The Scottish Bee Company is crafted with [real honey](https://www.trendhunter.com/trends/entovida-honey-stick) and boasts 25-grams of carbs to help athletes boost their capabilities when running low on fuel. The honey also offers [natural antimicrobial properties](https://www.trendhunter.com/trends/beeup) that will contribute towards beneficial bacteria growth in the body for good health support. Co-Founder of The Scottish Bee Company Suzie Miller spoke on the B-Fuel Honey Energy Gel saying, "Everyone knows about the countless benefits of quality honey as a trusted spread, porridge topping, baking & cooking essential and sore throat remedy, but as a sports aid honey has historically hidden its light under a bushel. We wanted to add an easy-to-use squidgy sachet of best-in-class honey that can be effortlessly consumed mid-run or workout. There is so much [caffeine and synthetic gloop](https://www.trendhunter.com/trends/clif-bar-caffeinated-collection) in the marketplace; we just wanted to remind people that as with so many things, Nature often has the answer.” ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 29% | Activity: 39% | Freshness: 33% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Related on Trend Hunter - [Performance-Driven Energy Gels](https://www.trendhunter.com/trends/energy-gel1.md) - [Jelly Energy Bars](https://www.trendhunter.com/trends/jelly-energy-bar.md) - [Endurance-Focused Sports Drink Mixes](https://www.trendhunter.com/trends/high-carb-fuel.md) - [Honey-Infused Energy Waffles](https://www.trendhunter.com/trends/peanut-butter-energy-waffles.md) - [High-Performance Sports Supplements](https://www.trendhunter.com/trends/high-performance-sports-nutrition.md) - [Athlete-Fueling Energy Bars](https://www.trendhunter.com/trends/energy-oat-bar.md) - [Gut-Friendly Endurance Drinks](https://www.trendhunter.com/trends/endurance-drinks.md) - [Athletic Gel Drinks](https://www.trendhunter.com/trends/chargel.md) - [Liquid Honey-Based Gummies](https://www.trendhunter.com/trends/honeygum.md)