# Drag-Queen Backed Cosmetics Kim Chi and Trixie Mattel Join Forces for the 'BFF4EVR' Makeup Line By Grace Mahas | Published 2022-07-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bff4evr References: [kimchichicbeauty](https://kimchichicbeauty.com/collections/trixie-x-kim-chi-collab-bff4evr) [RuPaul's](https://www.trendhunter.com/trends/houseoflove-cocktails) Drag Race Queens Kim Chi recently joined forces with best friend [Trixie](https://www.trendhunter.com/trends/hydrating-lip-gloss-stains) Mattel to launch a dynamic new makeup collection called BB4EVR. The collection comprises six products: a 20-pan eyeshadow palette, blush and highlight duos, semi-matte and liquid lipsticks, and a dramatic folding fan. Some standout pieces from the collection include the BFF4EVR Kimchi X Trixie MV Palette - 01 [Superstar](https://www.trendhunter.com/trends/adidas-superstar-consortium), the BFF4EVR Kimchi x Trixie Lolips - 02 Gingerbread, and the BFF4EVR Kimichi x Trixie Wthighlight - 01 Double Diamonds -- to name a few. All products are cruelty-free, gluten-free, paraben-free, sulfate-free, talc-free, and synthetic fragrance-free. "I'm truly blessed to be able to have a famous friend like Trixie, so I can now coattail off her success. Here's our collaboration. It's makeup, it's cute, we know you're gonna want it. It has both of our pictures on it, so buy it if you like both of us. Thank you," said Kim Chi. Image Credit: KimChi Chic Beauty ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 28% | Activity: 36% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Celebrity-backed Cosmetics:** Cosmetics lines featuring products designed in collaboration with celebrities or influencers could create opportunities for disruptive innovation in the beauty industry. - **LGBTQ+ Representation in Beauty:** Increased representation of drag queens and other LGBTQ+ figures in the beauty industry has potential for disruptive innovation in changing traditional beauty standards and promoting inclusivity. - **Cruelty-free/organic Beauty Products:** The demand for cruelty-free, organic, and environmentally friendly beauty products is growing, presenting an opportunity for disruptive innovation in the cosmetics industry. ### Industries Being Reshaped - **Beauty and Cosmetics:** The beauty and cosmetics industry could incorporate drag culture and queer representation in their products and marketing strategies, or focus on creating eco-friendly, cruelty-free, and organic products. - **Celebrity-endorsed Products:** The use of celebrities and influencers to endorse and create products across various industries could provide opportunities for disruptive innovation in marketing and product design. - **LGBTQ+ Friendly Products and Services:** Industries across multiple sectors could prioritize inclusivity by offering LGBTQ+ friendly products and services, leading to disruptive innovation and increased revenue streams. ## Related on Trend Hunter - [Adorable Beauty Sets](https://www.trendhunter.com/trends/kimchichic-beauty.md) - [Convenient Cosmetic Sticks](https://www.trendhunter.com/trends/lip-cheek-sticks.md) - [Fashion Dolls-Inspired Cosmetics](https://www.trendhunter.com/trends/girls-nite-out.md) - [Dual-Purpose Makeup Products](https://www.trendhunter.com/trends/effin-sculpt.md) - [Fantasy-Comedy Makeup Collabs](https://www.trendhunter.com/trends/colourpop-x-dreamworks-shrek.md) - [Children's Show Makeup Collaborations](https://www.trendhunter.com/trends/glisten-cosmetics-x-teletubbies-collection.md) - [Edible Chocolate Lipsticks](https://www.trendhunter.com/trends/mac-cosmetics-x-doja-cat.md) - [Vibrantly Packaged Makeup Launches](https://www.trendhunter.com/trends/polite-society1.md) - [Comedic Horror Cosmetics](https://www.trendhunter.com/trends/nyx-x-beetlejuice.md)