# Empowering Tween Dolls BFF by Cry Babies Inspire Growth from Everyday Challenges By Laura McQuarrie | Published 2022-05-31 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/bff-by-cry-babies References: [toyworldmag](https://toyworldmag.co.uk/imc-toys-launches-first-fashion-doll-range/) & [crybabies.toys](https://crybabies.toys/)  Kids who enjoy playing with [IMC Toys'](https://www.trendhunter.com/trends/vip-pets-spring-vibes) best-selling Cry Babies can now collect grown-up versions of these fashion dolls with the company's latest launch, [BFF](https://www.trendhunter.com/trends/girls-nite-out) by Cry Babies. This new doll range builds on the success of the small Cry Babies Magic Tears [collectible dolls](https://www.trendhunter.com/trends/fantasythemed-dolls) and introduces fans to all-new 20-centimeter dolls that grow with kids. Targeting an older audience, BFF by Cry Babies tells the story of cute cry babies who have grown into empowered teens who learn and grow as they handle life's many challenges. With a focus on themes like friendships, comedy, self-esteem, and emotions, these dolls complement in-screen content from IMC Toys; this summer, 13 seven-minute animated episodes are dropping and they are set to share the adventures of BFF characters and showcase their unique personalities and sense of style. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 41% | Activity: 54% | Freshness: 12% - Audience gender: 10% men, 90% women - Primary generations: Gen Alpha - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What's Driving This Trend - **Grown-up Dolls:** Opportunity for toy companies to expand their market by creating dolls with more mature storylines and themes, appealing to an older audience. - **Transmedia Storytelling:** Opportunity for businesses to create a multi-platform narrative experience for consumers, extending the storyline beyond the toy into animation and other media. - **Emotional Intelligence Toys:** Opportunity for toy companies to create toys that foster emotional intelligence and teach kids how to handle real-life challenges in a fun and engaging way. ### Who This Affects Most - **Toy Industry:** The toy industry has the opportunity to expand their market and increase sales by creating toys with more mature storylines and themes. - **Entertainment Industry:** The entertainment industry has the opportunity to leverage the success of popular toys by creating multi-platform content that extends the storyline and engages consumers. - **Education Industry:** The education industry has the opportunity to use emotional intelligence toys as an innovative tool to teach kids important life skills in a fun and interactive way. ## Related on Trend Hunter - [Flower-Scented Collectible Dolls](https://www.trendhunter.com/trends/cry-babies-magic-tears-happy-flowers.md) - [Friendship-Celebrating Doll Brands](https://www.trendhunter.com/trends/hey-bestie.md) - [Gen Alpha Barbie Launches](https://www.trendhunter.com/trends/gen-z-barbie.md) - [Emotional Well-Being Dolls](https://www.trendhunter.com/trends/heartfuls.md) - [Career Aspiration Doll Collections](https://www.trendhunter.com/trends/dream-besties.md) - [DIY-Inspired Doll Designs](https://www.trendhunter.com/trends/rainbow-highs.md) - [Emotive Plush Collectibles](https://www.trendhunter.com/trends/care-bears-caring-cuties.md) - [Connected Gaming Dolls](https://www.trendhunter.com/trends/twilight-daycare.md) - [Soft-Articulated Fashion Dolls](https://www.trendhunter.com/trends/na-na-na-surprise-sweetest-heart.md)