# Friendly Rival Burgers Burger King and KFC Created the Limited-Edition BFF Burger Together By Laura McQuarrie | Published 2024-11-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bff-burger References: [community.designtaxi](https://community.designtaxi.com/topic/6498-kfc-x-burger-king-forgo-their-rivalry-for-once-to-launch-bff-burgers/)  Fast food brand rivalries thrive on playful jabs and competitive marketing, but two competitors—Burger King and KFC— recently joined forces to craft an irresistible, limited-edition BFF Burger to captivate fans no matter which side they tend to root for. In France, for a limited time throughout November and December, fast food burger lovers can look forward to savoring the BFF Burger on a sesame seed bun with iceberg lettuce, fresh tomatoes, crispy onions, cheddar cheese, and a unique white BBQ sauce. As part of this unusual partnership, fans will make the call between choosing KFC's crispy fried chicken or Burger King's flame-grilled beef—or the vegetarian-friendly versions of these offerings so that this friendly offer is more accessible to all. ## Trend Insights (Trend Hunter) - Score: 7.5/10 - Popularity: 94% | Activity: 98% | Freshness: 32% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Collaborative Menu Items:** Distinct brand collaborations can drive consumer interest and elevate brand loyalty through shared unique menu items. - **Limited-edition Fast Food Innovations:** Releasing limited-edition items generates buzz and urgency, compelling customers to try exclusive offerings before they disappear. - **Hybrid Fast Food Choices:** Providing consumers with the option to mix and match elements from different brands creates a novel food experience that encourages repeat visits. ### Who This Affects Most - **Fast Food Industry:** Competition and collaboration between major fast food brands can redefine market dynamics and consumer expectations. - **Food and Beverage Marketing:** Creative cross-brand partnerships in marketing campaigns can captivate diverse audiences and expand customer bases. - **Vegetarian and Vegan Fast Food:** Offering vegetarian-friendly versions of popular fast food items meets the growing demand for plant-based options among health-conscious consumers. ## Related on Trend Hunter - [Spicy Collaborative Fries](https://www.trendhunter.com/trends/flamin-hot-chicken-fries.md) - [Crunchy Burger Collaborations](https://www.trendhunter.com/trends/ruffles-crunch-burger.md) - [QSR-Collaborative Streetwear Designs](https://www.trendhunter.com/trends/burger-king-and-fila.md) - [Halloween-Themed QSR Burgers](https://www.trendhunter.com/trends/franken-whopper.md) - [Comedic Limited-Time Burgers](https://www.trendhunter.com/trends/fake-burger-1.md) - [Upsized Fast-Food Burgers](https://www.trendhunter.com/trends/big-king-burger.md) - [Competition-Born Burger Inventions](https://www.trendhunter.com/trends/burger-king-6.md) - [Exclusive Smashburger Collabs](https://www.trendhunter.com/trends/steak-frites-burger.md) - [Fried Food Duos](https://www.trendhunter.com/trends/fries-n-rings.md)