# Healthy Cranberry Seed Flours Beyond The Equator Launches Two Innovative Cranberry-Based Products By Niko Pajkovic | Published 2021-09-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beyond-the-equator References: [nosh](https://www.nosh.com/food-wire/2021/beyond-the-equator-announces-partnership-with-ocean-spray-to-launch-cranberry-seeds-and-cranberry-seed-flour/) & [beyondtheequator](https://beyondtheequator.com/) New Orleans-based natural food producer [Beyond The Equator](https://www.trendhunter.com/trends/spicy-buffalo-beyond-chicken-pieces) has partnered with [Ocean Spray Cranberries, Inc.](https://www.trendhunter.com/trends/snack-medley) to launch two new innovative products -- 'Cranberry Seed Flour' and 'Cranberry Seed' toppings. 'Cranberry Seed Flour' is a first-of-its-kind [alternative flour product](https://www.trendhunter.com/trends/specialty-flour) made from premium cranberry seeds. This clean and nutritious flour substitute is entirely gluten-free, making it an ideal option for those who are celiac or who suffer from gluten intolerance. In addition, it is a highly versatile product perfect for waffles, pancakes, cookies, brownies, and more. Alternatively, 'Cranberry Seeds' is a new topping meant for salads, baked goods, smoothies, and the like. Naturally high in fiber and with a delicious bittersweet taste, this new product is well-suited to those seeking out healthy topping alternatives. In addition, 'Cranberry Seeds' are upcycled, meaning they contribute to a more sustainable supply chain. Image Credit: Beyond The Equator ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 52% | Activity: 64% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Alternative Flour Products:** The creation of flour substitutes made from unconventional ingredients such as cranberry seeds presents an opportunity for innovation in the food industry. - **Healthy Toppings:** The demand for healthier food options calls for the development of more nutritious toppings like the Cranberry Seeds' topping. - **Upcycling:** The concept of upcycling food waste into desirable products presents opportunities for sustainable innovation in the food industry. ### Industries Being Reshaped - **Natural Foods:** The launch of Beyond The Equator's innovative cranberry-based products presents opportunities for growth and innovation in the natural food industry. - **Gluten-free Products:** The creation of gluten-free flour substitutes like the 'Cranberry Seed Flour' presents opportunities for innovation in the gluten-free product market. - **Sustainable Food:** The upcycling of food waste into desirable products like 'Cranberry Seed' toppings presents opportunities for growth and innovation in the sustainable food industry. ## Related on Trend Hunter - [Upcycled Grapeseed Flours](https://www.trendhunter.com/trends/grapeseed-flour.md) - [Foodservice Dried Cranberry Products](https://www.trendhunter.com/trends/soft-moist-sweetened-dried-cranberries.md) - [Seed Flour Cookies](https://www.trendhunter.com/trends/seed-flour-cookies.md) - [Nutrient-Dense Baking Flours](https://www.trendhunter.com/trends/gluten-free-oat-flour.md) - [Healthy Seasonal Seed Snacks](https://www.trendhunter.com/trends/munchy-seeds-choccy-cranberry.md) - [High-Quality Organic Flours](https://www.trendhunter.com/trends/organic-flours.md) - [Cranberry-Infused Baked Goods](https://www.trendhunter.com/trends/thomas-breads.md) - [Hybrid Cranberry Snacks](https://www.trendhunter.com/trends/snack-medley.md) - [Dried Cranberry-Infused Cookies](https://www.trendhunter.com/trends/cranberry-white-chip.md)