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# Ballooning Eco Architecture
Beyond the Clouds Enhances a Harbor with Exciting Environmental Design

By Amelia Roblin | Published 2013-10-11 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/beyond-the-clouds
References: [bustler.net](http://www.bustler.net/index.php/article/beyond_the_clouds_-_finalist_entry_for_smart_harbor_competition/) & [youngarchitectscompetitions](http://www.youngarchitectscompetitions.com/)

The Smart Harbor Competition asked architects to revitalize the Pesaro, Italy, waterfront with a refreshed built environment and ensuing tourism. Beyond the Clouds is one of the fascinating proposals that strives to work with, rather than against, the existing features on the plot.

Consisting of Zuhal Kol, Jose Luis Hidalgo and Carlos Zarco Sanz, this team wanted to touch the site as lightly as possible, preserving many of the existing industrial features from the shipbuilding past and striving to create something that wouldn't become another permanent layer on the city. Their solution was the introduction of [soft infrastructure](https://www.trendhunter.com/trends/picoplanktonics) in the form of [balloon-like wind turbines](https://www.trendhunter.com/trends/intermittent-dome) on secure cables. Beyond the Clouds becomes a whimsical monument and contributes to a greener future.

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 71% | Activity: 70% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) > [Eco Architecture](https://www.trendhunter.com/ecoarchitecture)

## Key Themes

### Key Themes Behind This Trend

- **Soft Infrastructure:** Introducing balloon-like wind turbines on secure cables as a form of soft infrastructure for renewable energy generation.
- **Preservation and Revitalization:** Preserving existing industrial features while revitalizing built environments.
- **Whimsical Architecture:** Creating architecture that serves as a whimsical monument and contributes to a greener future.

### Where This Applies

- **Renewable Energy:** Exploring innovative ways to generate renewable energy using soft infrastructure.
- **Urban Planning:** Incorporating preservation and revitalization strategies in urban planning to enhance built environments.
- **Tourism and Hospitality:** Creating unique architectural landmarks as tourist attractions that also serve sustainability goals.

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