# Animal Conservation Clothing Brands 'Beyond the Backpack' Encourages Social and Monetary Charity By Mishal Omar | Published 2016-12-07 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/beyond-the-backpack References: [kickstarter](https://www.kickstarter.com/projects/1018090906/animal-saving-ocean-reviving-ethically-made-appare?ref=category_location) & [instagram](https://www.instagram.com/beyondthebackpack/) Beyond the Backpack is a new clothing brand what was inspired by animal conservation efforts around the world, and hopes to support those efforts. After traveling and working towards animal conservation efforts, the makers of this brand wanted to have an impact that extended beyond in-person philanthropy. Beyond the Backpack was created as a result of this, and it offers [sustainable, eco-friendly material for its clothing](https://www.trendhunter.com/trends/regeneration-nation) that uses fair trade labor. Half of the brand's profits go towards animal conservation efforts -- a sizable percentage compared to many other charitable clothing brands. This fashion brand is ideal for [travelers](https://www.trendhunter.com/trends/farans) and for people who are passionate about supporting causes that seek to preserve and protect wildlife around the world. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 32% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Animal Conservation Clothing Brands:** Opportunity for clothing brands to align with animal conservation efforts and support sustainable practices. - **Socially Conscious Fashion:** Opportunity for fashion brands to incorporate philanthropy and environmental sustainability into their business model. - **Traveler-centric Brands:** Opportunity for brands targeting travelers to create products that support social and environmental causes. ### Sectors Adopting This - **Fashion:** Opportunity for the fashion industry to embrace sustainable, eco-friendly materials and support animal conservation efforts. - **Philanthropy:** Opportunity for the philanthropy industry to collaborate with clothing brands and promote causes related to animal conservation. - **Travel and Tourism:** Opportunity for the travel and tourism industry to partner with socially-conscious brands that support wildlife preservation. ## Related on Trend Hunter - [Park-Inspired Outdoor Fashion Capsules](https://www.trendhunter.com/trends/parks-project-1.md) - [Brand-Led Endangered Animal Programs](https://www.trendhunter.com/trends/endangered-animal-program.md) - [Adventurer-Focused Sustainable Apparel](https://www.trendhunter.com/trends/deadbyrd-trademark-ecowear.md) - [Wildlife-Inspired Charitable Capsules](https://www.trendhunter.com/trends/camp-aspen.md) - [Sustainable Clothing Collection Collaboartions](https://www.trendhunter.com/trends/sustainable-clothing-collection.md) - [Polar Bear-supporting Collections](https://www.trendhunter.com/trends/keep-it-wild.md) - [Upcycled Surf Kite Backpacks](https://www.trendhunter.com/trends/edgy-kids-brand.md) - [Sustainable Indian Streetwear Lines](https://www.trendhunter.com/trends/cloveify.md) - [Sustainability-Focused Adventure Gear](https://www.trendhunter.com/trends/adventure-gear1.md)