# Collagen Peptide Serums The Kiehl's 'Beyond Screen UV Serum' Features SPF 50+ By Debra John | Published 2025-04-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/beyond-screen-uv-serum References: [kiehls](https://www.kiehls.ca/en/skincare/facial-sunscreen/beyond-screen%C2%AE-uv-serum-spf-50-facial-sunscreen-with-collagen-peptide/WW0269KIE.html) & [instagram](https://www.instagram.com/kiehlscanada/)  [Kiehl’s](https://www.trendhunter.com/trends/better-screen-uv-serum) 'Beyond Screen™ UV Serum' is an innovative skincare solution that surpasses traditional sunscreens. Enriched with collagen peptide, this SPF 50+ serum works to enhance the skin’s natural collagen, addressing early signs of aging and mitigating UV-induced damage. Officially recognized by the [Canadian Dermatology Association](https://www.trendhunter.com/trends/comprehensive-acne-treatment), it offers [broad-spectrum sun protection](https://www.trendhunter.com/trends/uv-filters-spf-45-serum) while maintaining a virtually invisible finish, making it suitable for layering under or over makeup. In addition to sun defense, the Beyond Screen™ UV Serum provides noticeable skin improvements. It "boosts radiance by +30%, refines skin texture and smoothness by +26%, and helps even out skin tone by +13%. The serum’s lightweight, breathable formula ensures a comfortable wear throughout the day." Designed for both protection and skincare, the Beyond Screen™ UV Serum delivers an all-in-one solution for maintaining healthy, glowing skin. Image Credit: Kiehl's ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 74% | Activity: 82% | Freshness: 39% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Collagen-enhanced Skincare:** Blending collagen peptides with skincare provides a dual-benefit solution that targets both anti-aging and UV protection, creating a new category of multipurpose beauty products. - **Invisible Sunscreens:** The emergence of sunscreens with an invisible finish meets consumer demand for non-greasy, makeup-compatible products that offer high-level sun protection without visible residue. - **Broad-spectrum Efficacy:** Developing skincare serums with broad-spectrum protection and additional skin benefits fosters innovation by addressing diverse consumer needs within a single formulation. ### Industries Being Reshaped - **Skincare and Beauty:** The integration of high-performance skincare ingredients like collagen peptides within sun protection products signals growth in the multifunctional skincare market. - **Dermatological Endorsements:** Gaining official recognition from dermatological associations can significantly boost a product's credibility and appeal in the competitive skincare industry. - **Cosmetic Formulation:** The demand for lightweight, breathable sunscreen formulations that enhance natural skin features spurs innovation among cosmetics chemists and formulators. ## Related on Trend Hunter - [Collagen Peptide Facial Sunscreens](https://www.trendhunter.com/trends/better-screen-uv-serum.md) - [Radiance-Enhancing SPF Serums](https://www.trendhunter.com/trends/invisible-daily-defense-serum.md) - [Lightweight Serum-Like Sunscreen Formulas](https://www.trendhunter.com/trends/serum-spf.md) - [Radiance-Boosting SPF Serums](https://www.trendhunter.com/trends/ultra-violette-1.md) - [Anti-Aging Collagen-Infused Sunscreen](https://www.trendhunter.com/trends/antiaging-sunscreens.md) - [Lightweight SPF Serums](https://www.trendhunter.com/trends/moisture-sun-serum.md) - [Collagen Preserving Gel-to-serums](https://www.trendhunter.com/trends/procollagen-banking-serum.md) - [UV-Blocking Serums](https://www.trendhunter.com/trends/sofina-ip.md) - [Vegan Collagen Sunscreens](https://www.trendhunter.com/trends/mineral-priming-lotion.md)