# Plant-Based Protein Sausages Beyond Meat's 'Beyond Sausage' Has More Protein Than a Pork Sausage By Laura McQuarrie | Published 2017-12-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beyond-sausage References: [livekindly.co](https://www.livekindly.co/beyond-sausage-beyond-meat/) & [beyondmeat](http://beyondmeat.com/whats-new/view/beyond-meat-unveils-the-missing-link-beyond-sausage) Following the success of its Beyond Burger, which is in high demand from restaurants and supermarkets, Beyond Meat newly launched the 'Beyond Sausage,' another [plant-based alternative](https://www.trendhunter.com/trends/richmond-veggie-tasty-range) that is packed with protein and promises to cook just like a real meat product. In fact, the Beyond Sausage boasts more protein than a pork sausage, as well as less fat, saturated fat, sodium and fewer calories. The sausages are made with a blend of blend of peas, fava beans and rice, plus beets, which help to create an authentic meat-like color. As sausages can either be naturally or artificially cased, Beyond Meat opted for a 100% [plant-based casing](https://www.trendhunter.com/trends/la-vie-salami-sticks) derived from algae. The Beyond Sausage is now being introduced as a better-for-you alternative to meat that comes in three varieties: Original Bratwurst, Hot Italian and Sweet Italian. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 29% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Plant-based Protein:** Disruptive innovation opportunity: Develop new plant-based protein sources and products to meet the growing demand for meat alternatives. - **Better-for-you Alternatives:** Disruptive innovation opportunity: Create healthier alternatives to traditional meat products by reducing fat, sodium, and calories. - **Authentic Meat-like Color:** Disruptive innovation opportunity: Develop natural colorants and additives to create plant-based products that resemble meat in both taste and appearance. ### Who This Affects Most - **Food and Beverage:** Disruptive innovation opportunity: Expand and improve the plant-based protein industry by creating new product offerings and enhancing existing ones. - **Meat Alternatives:** Disruptive innovation opportunity: Innovate the meat alternatives industry by developing plant-based sausages and other meat substitutes that closely mimic the taste and texture of real meat. - **Healthy Living:** Disruptive innovation opportunity: Cater to health-conscious consumers by providing better-for-you alternatives to traditional meat products that are lower in fat, sodium, and calories. ## Related on Trend Hunter - [Clean-Label Veggie Sausages](https://www.trendhunter.com/trends/sun-sausages.md) - [Plant-Based Sausage Links](https://www.trendhunter.com/trends/beyond-meat-1.md) - [Clean-Label Vegan Sausages](https://www.trendhunter.com/trends/beyond-sun-sausage.md) - [Juicy Meat-Free Sausages](https://www.trendhunter.com/trends/new-plantbased-sausage.md) - [Lentil-Infused Mushroom Sausages](https://www.trendhunter.com/trends/plantbased-sausages.md) - [Vegan Veggie Sausages](https://www.trendhunter.com/trends/plant-provision.md) - [Protein-Rich BBQ Sausages](https://www.trendhunter.com/trends/the-gym-kitchen.md) - [Meat-Free White Sausages](https://www.trendhunter.com/trends/white-sausage.md) - [Savory Better-for-You Sausages](https://www.trendhunter.com/trends/the-sausage-project-chicken-sausages.md)