# Meat-Free QSR Breakfast Sandwiches The Dunkin' Beyond Sausage Breakfast Sandwich is Tasty By Michael Hemsworth | Published 2019-07-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beyond-sausage-breakfast-sandwich References: [chewboom](https://www.chewboom.com/2019/07/24/dunkin-unveils-new-beyond-sausage-breakfast-sandwich-in-manhattan-ahead-of-national-rollout/) & [dunkindonuts](https://www.dunkindonuts.com/en) The [Dunkin](https://www.trendhunter.com/trends/breakfast-empanada)' Beyond Sausage Breakfast Sandwich has been announced by the QSR brand as a new meat-free menu item that seeks to provide consumers with a [plant-based alternative](https://www.trendhunter.com/trends/vegetarian-breakfast-sandwiches). The brand comes as the first US QSR brand to use the Beyond Breakfast Sausage in its aforementioned sandwich, which addresses the increasing number of consumers shifting towards a plant-based diet. The sandwich features the meatless breakfast sausage patty along with egg and a slice of American cheese served on an [English muffin](https://www.trendhunter.com/trends/spicy-mcmuffin). The menu item is available at select locations in Manhattan with a nationwide rollout expected to take place in the near future. The Dunkin' Beyond Sausage Breakfast Sandwich is being promoted with tasting events in Manhattan to give curious consumers a sample to try while supplies last. Image Credit: Dunkin' ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 14% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Plant-based QSR Menu Items:** QSR brands can introduce more plant-based menu options to cater to the increasing number of consumers shifting towards a plant-based diet. - **Beyond Meat Partnerships:** QSR brands can partner with Beyond Meat to offer innovative and sustainable plant-based meat alternatives to consumers. - **Tasting Events as Marketing Strategy:** QSR brands can use tasting events to promote new menu items and give curious consumers a chance to try them before they are widely available. ### Industries Being Reshaped - **Quick-service Restaurants:** QSR brands can explore more plant-based menu options to cater to the increasing demand for sustainable and healthier food choices among consumers. - **Plant-based Meat Alternatives:** Beyond Meat and other plant-based meat companies can partner with QSR brands to offer innovative and sustainable plant-based meat alternatives to consumers. - **Food Marketing and Advertising:** QSR brands can use tasting events as a marketing strategy to promote new menu items and drive sales among curious consumers. ## Related on Trend Hunter - [Plant-Based Retailer Breakfast Sandwiches](https://www.trendhunter.com/trends/7eleven-plantbased-breakfast-sandwich.md) - [QSR Cafe Breakfast Empanadas](https://www.trendhunter.com/trends/breakfast-empanada.md) - [American Vegan Breakfast Sandwiches](https://www.trendhunter.com/trends/plant-based-cali.md) - [Egg-Free Breakfast Sandwich](https://www.trendhunter.com/trends/just-breakfast-sandwich.md) - [Convenient QSR Breakfast Tacos](https://www.trendhunter.com/trends/dunkin-breakfast-tacos.md) - [Sous Vide Egg Bites](https://www.trendhunter.com/trends/omelet-bites.md) - [Meat Alternative Egg Bites](https://www.trendhunter.com/trends/veggies-made-great-1.md) - [Burger-Inspired Breakfast Menus](https://www.trendhunter.com/trends/shake-shack-breakfast-sandwiches.md) - [Meat-Free Cafe Sandwiches](https://www.trendhunter.com/trends/tim-hortons-harvest-sandwiches.md)