# Color-Changing Pre-Workout Supplements The New Beyond Raw LIT Pre-Workout Changes in Look & Taste By Laura McQuarrie | Published 2025-06-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beyond-raw-lit-preworkout References: [gnc](https://www.gnc.com/flavor-changing-lit.html?srsltid=AfmBOoroXg8CsaIYT0tpEEaOb-_OJ8EafcqD7YlBty2EnNm48Fp4y0wk)  The Beyond Raw LIT Pre-workout is the first-ever [color-changing, flavor-changing pre-workout supplement](https://www.trendhunter.com/trends/flavor-flip) and it's sharing a unique sensory twist for a limited time. After mixing one scoop of the pre-workout product into the recommended amount of cold water in a clear blender bottle and shaking, users will discover a vibrant Lemonade flavor and color. Shaking a second time activates the formula's transition to a Green Apple flavor and color. This pre-workout gets its power from color-shifting beads that explode with an initial burst of flavor and change once again to share a fresh new experience as they dissolve. This [dual-flavor, two-color experience](https://www.trendhunter.com/trends/alpha-lion-superhuman-burn) delivers a scientifically backed blend of high-performance ingredients for energy, focus and endurance, such as extended and standard-release profile caffeine, [citrulline, nitrosigine, beta-alanine, and creatine](https://www.trendhunter.com/trends/preworkout-max). ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 46% | Activity: 55% | Freshness: 41% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Multi-sensory Product Experiences:** Developing products that offer dynamic sensory experiences can captivate consumers, providing a memorable and engaging interaction that goes beyond traditional offerings. - **Dynamic Consumable Innovations:** Creating consumables that change in flavor and appearance taps into consumer desires for novelty, enhancing the product's appeal and boosting its market differentiation. - **Interactive Supplement Formulas:** Supplements that require user interaction for a unique experience can increase consumer engagement and brand loyalty by making consumption an anticipated part of daily routines. ### Where This Applies - **Fitness and Sports Nutrition:** Incorporating transformative elements in fitness supplements can redefine the market, appealing to a broader audience seeking innovative approaches to performance and recovery enhancement. - **Food and Beverage Technology:** Advancements in food technology that enable products to change flavors and colors can create new categories within the industry, offering unique selling points for consumer engagement. - **Experiential Consumer Goods:** Developing products that offer interactive and multisensory experiences can disrupt the consumer goods market by setting new standards for engagement and novelty. ## Related on Trend Hunter - [Advanced Pre-Workout Formulas](https://www.trendhunter.com/trends/preworkout-formula.md) - [High-Powered Functional Drinks](https://www.trendhunter.com/trends/beyond-raw-lit-charged.md) - [Candy-Flavored Pre-Workout Supplements](https://www.trendhunter.com/trends/beyond-raw-lit.md) - [Color-Changing Energy Drinks](https://www.trendhunter.com/trends/c4-ultimate-energy-frost-collection.md) - [Performance-Boosting Pre-Workout Mixes](https://www.trendhunter.com/trends/gat-sport.md) - [Liquified Pre-Workout Supplements](https://www.trendhunter.com/trends/hardlabz.md) - [Nostalgic Pre-Workout Supplements](https://www.trendhunter.com/trends/bucked-up-pixie-pump.md) - [Potent Sour Sports Supplements](https://www.trendhunter.com/trends/scimx-xplode.md) - [Nostalgic-Confection Workout Powders](https://www.trendhunter.com/trends/c4-original-x-bubble-yum.md)