# Oat-Based Yogurt Drinks Beyond Moo Launches New Kid-Friendly 'Oatgurt' Beverage By Niko Pajkovic | Published 2022-10-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beyond-moo References: [bevnet](https://www.bevnet.com/news/2022/eat-beyonds-beyond-moo-launches-kids-size-oatgurt-beverage) & [eatandbeyond](https://eatandbeyond.com/)  Eat & Beyond Global has announced that its brand [Beyond Moo Foods](https://www.trendhunter.com/trends/milk-lab) is launching an all-new yogurt product called 'Oatgurt.' The single-serve yogurt beverage is being targeted toward kids and will be made available at 116 retailers nationwide, including Foodland, [Healthy Planet](https://www.trendhunter.com/trends/orange-naturals), and [Choices Market](https://www.trendhunter.com/trends/tradeworx). 'Oatgurt' is a yogurt drink made from oats that are dairy-free, gluten-free, low in sugar, and packed with probiotics, calcium, and vitamins. As of right now, there are two flavors for shoppers to choose from: cherry and vanilla. “Oat-based dairy alternatives have quickly become a favorite among consumers, and that includes parents who are interested in integrating plant-based foods into their children’s diets as well,” added Michael Aucoin, CEO of Eat & Beyond. “I expect to see this trend continue to gain steam beyond the milk category." Image Credit: Eat & Beyond ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 75% | Activity: 84% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Plant-based Yogurt Drinks:** Opportunity for creating more innovative and flavorful plant-based yogurt drinks with added nutritional value. - **Kid-friendly Healthy Beverages:** Creating more health-focused beverages specifically designed for kids to promote healthier eating habits and to take advantage of the growing market demand. - **Dairy-free Probiotic Drinks:** Expanding on the popularity of dairy-free options and offering more diverse probiotic drink options beyond traditional yogurt. ### Who This Affects Most - **Plant-based Food Industry:** Companies that make and sell plant-based foods have new opportunities to expand their product lines to include innovative, healthy yogurt drinks that appeal to a wider audience than ever before. - **Children's Food and Beverage Industry:** Opportunity to cater to the rising demand for healthy, delicious, and convenient beverages specifically tailored for children. - **Probiotic Beverage Industry:** Opportunity for companies in the probiotic beverage space to innovate and create more diverse and healthier options for consumers who want to improve their gut health while enjoying a tasty drink. ## Related on Trend Hunter - [Flavorful Plant-Based Yogurts](https://www.trendhunter.com/trends/oatly-oatgurt.md) - [Vegan-Friendly Kids Yogurt Products](https://www.trendhunter.com/trends/alpro-kids.md) - [Fruity Plant-Based Yogurts](https://www.trendhunter.com/trends/vitasoy.md) - [Vegan Probiotic Yogurt Products](https://www.trendhunter.com/trends/oat-kefir-yorgut.md) - [Dairy-Like Oat Yogurt Ranges](https://www.trendhunter.com/trends/fazer-aito-smooth.md) - [Dual Plant Milk Yogurts](https://www.trendhunter.com/trends/oat-coconut-yoghurt.md) - [Family-Friendly Dairy-Free Yogurts](https://www.trendhunter.com/trends/dairyfree-yogurt-range.md) - [On-The-Go Yogurt Ranges](https://www.trendhunter.com/trends/onthego-yogurt.md) - [Dairy-Free Kids Yogurt Pouches](https://www.trendhunter.com/trends/cashewmilk-yogurt-pouches.md)