# Celebrity-Backed Plant-Based Foods Beyond Meat Has Joined Forces with Comedian/Actor Kevin Hart By Bryce Mason | Published 2022-05-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beyond-meat2 References: [thedrum](https://www.thedrum.com/news/2022/05/09/kevin-hart-beyond-meat-roast-climate-change) & [livekindly.co](https://www.livekindly.co/kevin-hart-vegan-diet/) Beyond Meat has joined forces with comedian/actor Kevin Hart and fellow comedian Spank Horton in a commercial to [combat climate change](https://www.trendhunter.com/trends/cultivated-meat). This funny trailer provides entertainment while also sparking discussion. Hart is on the grill serving his annual cookout burgers in this teaser. However, this year he is breaking his tradition by using [plant-based meats](https://www.trendhunter.com/trends/beyond-meat-products). This sparks a conversation with Hart and his friends, with Hart noting, "Most people won't change what they think is a good tradition — even if it's better for you." The commercial continues with a montage of their previous fashion choices, ranging from afros, slacks, and button-down shirts, demonstrating how people progress over time. The commercial ends with Hart proclaiming that he will change the world one burger at a time. These burgers packed with 20g of [plant-based protein](https://www.trendhunter.com/trends/grilld-and-beyond-meat), less saturated fat, and zero cholesterol, are available now just in time for summer. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 5% | Activity: 33% | Freshness: 11% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity-backed Plant-based Foods:** Celebrities are using their platform to promote plant-based diets, providing a disruptive opportunity in the plant-based food industry. - **Climate-conscious Marketing:** Marketing campaigns focused on combating climate change, such as Beyond Meat's collaboration with Kevin Hart, have the potential to disrupt traditional advertising strategies. - **Progressive Branding:** Using a brand's history to showcase progress and change, like Beyond Meat's commercial featuring Kevin Hart and his personal growth, can disrupt branding norms and attract new audiences. ### Sectors Adopting This - **Plant-based Food:** The plant-based food industry has the opportunity to partner with celebrities and leverage their influence to promote climate-conscious eating and disrupt traditional food markets. - **Marketing:** Climate-conscious marketing is a disruptive opportunity for the advertising industry, as it provides a new way for brands to reach audiences and promote positive change. - **Branding:** Progressive branding can disrupt brand perception and attract new customers, making it an opportunity for branding and marketing agencies to create new strategies and campaigns for clients. ## Related on Trend Hunter - [Juicy Plant-Based Burgers](https://www.trendhunter.com/trends/even-juicier-beyond-meat.md) - [Celebrity Alternative Meat Ambassadors](https://www.trendhunter.com/trends/kardashian-joined-beyond-meat.md) - [Plant-Based Cuisine QSR Campaigns](https://www.trendhunter.com/trends/burger-king-uk-campaign.md) - [Plant-Based Meat Resolution Campaigns](https://www.trendhunter.com/trends/beyond-meat-literally-the-least-you-can-do.md) - [Plant-Based Burger Diner Partnerships](https://www.trendhunter.com/trends/beyond-meat-and-hard-rock-cafe.md) - [Free Plant-Based Burgers](https://www.trendhunter.com/trends/beyond-burgers.md) - [Co-Branded Plant-Based Offerings](https://www.trendhunter.com/trends/the-planet-partnership.md) - [Heart-Healthy Meatless Steaks](https://www.trendhunter.com/trends/beyond-meat-beyond-steak.md) - [Pre-Seasoned Plant-Based Steaks](https://www.trendhunter.com/trends/beyond-steak-flavors.md)