# Plant-Based Breakfast Sandwiches Tim Hortons Now Sells Beyond Meat Sausage Sandwiches and Wraps By Katherine Pendrill | Published 2019-06-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beyond-meat-sausage References: [fastfoodpost](https://www.fastfoodpost.com/tim-hortons-is-selling-beyond-meat-sausage-sandwiches-and-wraps-in-canada/) Vegetarians and vegans rejoice because Tim Hortons has just begun selling [Beyond Meat](https://www.trendhunter.com/trends/the-coffee-bean-tea-leaf1) sausage sandwiches and wraps at all of its Canadian locations. The rollout follows the successful test run of Beyond Meat’s new plant-based sausage at select locations in Toronto last month. Tim Hortons' new Beyond Menu menu consists of several sandwiches and wraps made with Beyond Meat’s plant-based sausage. There's the Beyond Sausage Egg & Cheese sandwich, which sandwiches a plant-based sausage patty, cheese and egg omelet between a Homestyle Biscuit. There is also the Beyond Sausage Farmer’s Wrap, which combines the same plant-based sausage patty with a fluffy egg, a hashbrown, and melted cheese. For vegans who are looking for an animal-product-free option, there's a [vegan breakfast sandwich](https://www.trendhunter.com/trends/vegetarian-breakfast-sandwiches) while combines Beyond Meat sausage with lettuce and tomato on a Homestyle Biscuit. Image Credit: *Tim Hortons.* ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 35% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Meat:** The rise of plant-based meat alternatives presents an opportunity for the food industry to cater to the growing demand for vegetarian and vegan options. - **Alternative Fast Food:** The introduction of plant-based breakfast sandwiches at Tim Hortons demonstrates the potential for fast food chains to diversify their menus and cater to a wider range of dietary preferences. - **Vegan Convenience:** The availability of a vegan breakfast sandwich at Tim Hortons highlights the need for convenient and accessible options for vegans on the go, opening up possibilities for innovative plant-based convenience foods. ### Where This Applies - **Food Retail:** The plant-based meat trend presents an opportunity for food retail companies to stock and promote a wider variety of vegetarian and vegan products to meet consumer demand. - **Fast Food:** Fast food chains have an opportunity to tap into the growing market for plant-based alternatives by offering diverse menu options that cater to vegetarian and vegan preferences. - **Convenience Food:** The demand for vegan convenience options, as showcased by Tim Hortons' vegan breakfast sandwich, creates a potential market for innovative plant-based convenience food products. ## Related on Trend Hunter - [Delectable Vegan Breakfast Sandwiches](https://www.trendhunter.com/trends/vegan-breakfast-sandwich.md) - [Plant-Based Retailer Breakfast Sandwiches](https://www.trendhunter.com/trends/7eleven-plantbased-breakfast-sandwich.md) - [Plant-Based Meal Deals](https://www.trendhunter.com/trends/egg-breakfast-sandwich.md) - [Belgian Waffle Breakfast Sandwiches](https://www.trendhunter.com/trends/new-waffle-breakfast-sandwich.md) - [American Vegan Breakfast Sandwiches](https://www.trendhunter.com/trends/plant-based-cali.md) - [Everything Bagel Spice Sandwiches](https://www.trendhunter.com/trends/tim-hortons-breakfast-sandwiches.md) - [Maple Bacon Breakfast Sandwiches](https://www.trendhunter.com/trends/maple-bacon-breakfast-sandwiches.md) - [Vegan Sausage Breakfast Sandwiches](https://www.trendhunter.com/trends/eat-just.md) - [Vegetarian Sausage Pizzas](https://www.trendhunter.com/trends/vegetarian-sausage.md)