# Clean Label Plant-Based Meats The Latest Beyond Meat Products are Arriving at Erewhon By Michael Hemsworth | Published 2025-10-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beyond-meat-products References: [vegconomist](https://vegconomist.com/retail-e-commerce/beyond-meat-brings-new-clean-label-plant-based-options-erewhon-market/) & [beyondmeat](https://www.beyondmeat.com/en-US/)  These new [Beyond Meat](https://www.trendhunter.com/trends/beyond-sun-sausage) products have been introduced by the brand at Southern California grocer Erewhon as a series of clean label, plant-based meat options that prioritize flavor and function. The products include its [Beyond Burger](https://www.trendhunter.com/trends/grilld-and-beyond-meat) and [Beyond Beef](https://www.trendhunter.com/trends/beyond-beef-crumbles) IV, which are made with simple ingredients including yellow peas, red lentils and faba beans. The products are also made with avocado oil, while also boasting no added hormones, antibiotics, cholesterol or GMOs in the mix. The products are expected to be right at home within Erewhon, which specializes in offering health-focused nutrition and plant-based foods varieties. Founder and CEO of Beyond Meat Ethan Brown commented on the latest Beyond Meat products saying, "We’re proud to bring our delicious Beyond Burger and Beyond Beef to the Erewhon community. These products reflect our shared goals with Erewhon—delivering strong macronutrients, using high-quality ingredients, and supporting sustainable sourcing practices that are beneficial for both people and the planet.” Image Credit: Beyond Meat ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 65% | Activity: 73% | Freshness: 54% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Clean Label Foods:** A growing consumer demand for transparency and health is pushing companies towards simplistic ingredient lists, fostering innovation in the clean label space. - **Plant-based Nutrition:** The increasing focus on health and environmental sustainability is spurring the adoption of plant-based diets, encouraging companies to develop diverse and nutritious meat alternatives. - **Sustainable Sourcing:** Emphasizing planet-friendly practices, brands are innovating to meet consumer demands for sustainability in ingredient sourcing and production processes. ### Where This Applies - **Alternative Protein:** The rise in plant-based diets is transforming the alternative protein industry, driving companies to create diverse and nutritionally competitive meatless options. - **Natural Foods:** An amplified consumer interest in wholesome eating is propelling the natural foods industry towards cleaner, more transparent product offerings. - **Grocery Retail:** Trends toward healthier lifestyles are reshaping grocery retail, prompting the inclusion of more plant-based and clean label products in store assortments. ## Related on Trend Hunter - [Plant-Based Protein Grounds](https://www.trendhunter.com/trends/beyond-ground.md) - [Premium Plant-Based Steaks](https://www.trendhunter.com/trends/beyond-steak-filet.md) - [Versatile Plant-Based Chicken Pieces](https://www.trendhunter.com/trends/beyond-chicken-pieces.md) - [Versatile Vegan-Friendly Burgers](https://www.trendhunter.com/trends/grilld-and-beyond-meat.md) - [Restaurant-Quality Plant-Based Meats](https://www.trendhunter.com/trends/redefine-meat-newmeat.md) - [Minimal Ingredient Meat Alternatives](https://www.trendhunter.com/trends/cleanbean-products.md) - [Premium Hybrid Meats](https://www.trendhunter.com/trends/carnea.md) - [Chilled Ready-to-Eat Plant-Based Meats](https://www.trendhunter.com/trends/new-this-product.md) - [Meatless Innovation Platforms](https://www.trendhunter.com/trends/beyond-test-kitchen.md)