# Meatless Burger Commercials The First-Ever Beyond Meat Commercial Asks "What If?" By Laura McQuarrie | Published 2020-08-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/beyond-meat-commercial References: [fastcompany](https://www.fastcompany.com/90535300/beyond-meats-first-ever-tv-commercial-features-octavia-spencer-asking-what-if) & [youtube](https://www.youtube.com/watch?v=L44U7wn9IjQ) The first-ever [Beyond Meat](https://www.trendhunter.com/trends/beyond-meat-literally-the-least-you-can-do) commercial asks "What if?" and it specifically speaks to flexitarians who are open to eating less meat. While many people are making the switch to [plant-based eating](https://www.trendhunter.com/trends/beyond-meat-products) full-time, others are also open to eating fewer meat-based meals for the sake of their health, animal welfare and the environment. Beyond Meat's commercial stars Octavia Spencer and features a cameo by the [NFL's](https://www.trendhunter.com/trends/stadium-foods) Todd Gurley and it paints a picture of the company's vision for "The Future of Protein." Beyond Meat's 'What If We All Go Beyond' commercial is not about guilting people into making different dietary choices but shows scenes that already feel familiar like backyard barbecues, grabbing a burger at a fast food joint late at night or even enjoying a comfortable meal at home around the family dinner table. Image Credit: Beyond Meat ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 34% | Activity: 87% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Flexitarianism Rising:** As more people become open to the idea of eating less meat, there is a growing trend towards flexitarianism. - **Plant-based Meat Alternatives:** The popularity of plant-based meat alternatives is on the rise, and companies are positioning themselves to meet this demand. - **Sustainability in Food:** Consumers are increasingly concerned about the environmental impact of food production, leading to a trend in sustainable food choices. ### Who This Affects Most - **Food Production:** The food production industry has an opportunity to invest in sustainable and plant-based alternatives that align with consumer demand. - **Advertising & Marketing:** Creative advertising and marketing strategies can help plant-based companies connect with consumers and promote their products. - **Health & Wellness:** The health and wellness industry can benefit from the growing movement towards flexitarianism by offering resources and support for consumers seeking to make healthier dietary choices. ## Related on Trend Hunter - [Plant-Based Chicken Nuggets](https://www.trendhunter.com/trends/plant-based-chicken-nuggets.md) - [Plant-Based Meat Resolution Campaigns](https://www.trendhunter.com/trends/beyond-meat-literally-the-least-you-can-do.md) - [Meat-Free Deli Product Commercials](https://www.trendhunter.com/trends/meatfree-campaign.md) - [Juicy Plant-Based Burgers](https://www.trendhunter.com/trends/even-juicier-beyond-meat.md) - [Meat Alternative Egg Bites](https://www.trendhunter.com/trends/veggies-made-great-1.md) - [Plant-Based Cuisine QSR Campaigns](https://www.trendhunter.com/trends/burger-king-uk-campaign.md) - [Free Plant-Based Burgers](https://www.trendhunter.com/trends/beyond-burgers.md) - [Plant-Based Beef Patties](https://www.trendhunter.com/trends/this.md) - [Versatile Vegan-Friendly Burgers](https://www.trendhunter.com/trends/grilld-and-beyond-meat.md)