# Meaty Plant-Based Patties The New Plant-Based Beyond Meat Burger Patties are Marbled By Laura McQuarrie | Published 2019-06-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beyond-meat-burger References: [fastcompany](https://www.fastcompany.com/90361795/beyond-meat-ceo-on-meatier-patty-fans-will-absolutely-taste-the-difference) & [beyondmeat](https://www.beyondmeat.com/products/the-beyond-burger/) The groundbreaking, [plant-based Beyond Meat burger patties](https://www.trendhunter.com/trends/beyond-meat-products) were first introduced in 2016 as a first-of-their-kind product to compete with real meat and be sold in the meat department of stores. Now, Beyond Meat is introducing a new version of its popular protein-packed, plant-powered burger patties that are touted as being "meatier" than ever. Beyond Meat's innovative plant-based patties are now well-known for their ability to "bleed" like a real burger and now they are enhanced with a [marbling effect](https://www.trendhunter.com/trends/juicy-marbles-meaty-meat) that imitates the fat found in a real meat patty. As well as featuring [plant-based fats like coconut oil](https://www.trendhunter.com/trends/beyond-ground) and cocoa butter for this effect, the new and improved Beyond Meat burger patties now quickly transform from a fresh red color to a deep brown during cooking and are also described as having a "differentiated bite" that makes some pieces of the burger harder to chew than others. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 23% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Meat Alternatives:** There is a growing demand for plant-based meat alternatives that closely mimic the taste, texture, and appearance of real meat. - **Enhanced Meat Texture:** Consumers are seeking alternative meat products that provide a more realistic texture and mouthfeel, similar to traditional meat patties. - **Innovative Flavor Replication:** There is a need for plant-based burgers that effectively replicate the flavor profiles of traditional meat patties, enhancing the overall dining experience. ### Sectors Adopting This - **Plant-based Food Industry:** The plant-based food industry has an opportunity to innovate and create meat alternatives that closely resemble the taste, texture, and appearance of real meat patties. - **Food Manufacturing Industry:** Food manufacturers can explore new techniques and ingredients to develop enhanced plant-based meat products that offer a more realistic texture and mouthfeel. - **Restaurant and Foodservice Industry:** Restaurants and foodservice providers can capitalize on the demand for plant-based burgers that effectively replicate the flavors and overall dining experience of traditional meat patties. ## Related on Trend Hunter - [Juicy Plant-Based Burgers](https://www.trendhunter.com/trends/even-juicier-beyond-meat.md) - [Plant-Based Beef Patties](https://www.trendhunter.com/trends/this.md) - [Stackable Vegan Burger Patties](https://www.trendhunter.com/trends/beyond-stack-burger.md) - [Pre-Seasoned Plant-Based Steaks](https://www.trendhunter.com/trends/beyond-steak-flavors.md) - [Quarter-Pound Meatless Patties](https://www.trendhunter.com/trends/steakhouse-style-burger.md) - [Flavorful Veg-Forward Burgers](https://www.trendhunter.com/trends/juicy-marbles.md) - [Heart-Healthy Plant-Based Meats](https://www.trendhunter.com/trends/plantbased-crumbles.md) - [Jalapeño-Spiced Plant-Based Burgers](https://www.trendhunter.com/trends/spicy-beyond-burger-jalapeo.md) - [Versatile Vegan-Friendly Burgers](https://www.trendhunter.com/trends/grilld-and-beyond-meat.md)