# Plant-Based Sausage Links Beyond Meat Launches a Line of New Plant-Based Sausage Links By Kanesa D | Published 2024-06-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beyond-meat-1 References: [retaildive](https://www.retaildive.com/news/beyond-meat-launches-first-cookbook-new-sausage-formulation/719415/) & [beyondmeat](https://www.beyondmeat.com/en-CA/)  [Beyond Meat](https://www.trendhunter.com/trends/beyond-sun-sausage) is delighting fans of plant-based options by launching its new [Beyond Sausage](https://www.trendhunter.com/trends/aromatic-plantbased-sausages) products. This latest product launch includes two variations: Brat Original and Hot Italian-Style, which will be widely available at major grocery chains nationwide, including Whole Foods, Publix, and Kroger. The new sausages provide an alternative to meat-based sausages in the grocery store. The updated formulation features ingredients such as avocado oil, enhancing flavor profile and texture to deliver a meatier experience. To celebrate this launch, Beyond Meat has also designed its first cookbook, Serve Love, which features various Beyond Meat recipes certified by the [American Heart Association’s](https://www.trendhunter.com/trends/serve-love) Heart-Check program. “We know that food is an act of love, and serving Beyond Meat to your family is a radical act of love. Our ‘Serve Love’ cookbook celebrates this love and makes it easier than ever for consumers to prepare delicious and heart-healthy plant-based recipes,” AK Oghoghomeh, chief marketing officer at Beyond Meat, said in a statement. Image Credit: Beyond Meat ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 50% | Activity: 56% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Heart-healthy Plant-based Nutrition:** The combination of Beyond Meat products with Heart-Check certified recipes emphasizes the growing trend towards health-conscious, plant-based diets. - **Alternative-protein Innovation:** Beyond Meat's new sausages showcase advancements in alternative protein, providing meat-like textures and flavors using plant-based ingredients. - **Plant-based Culinary Expansion:** The introduction of the 'Serve Love' cookbook highlights the expanding culinary possibilities and consumer interest in plant-based cooking. ### Who This Affects Most - **Food and Beverage:** The release of Beyond Meat's new plant-based sausages signals continuous innovation and demand for meat alternatives within the food industry. - **Health and Wellness:** Products like Beyond Sausage align with the health and wellness industry’s emphasis on heart-healthy eating and nutritionally beneficial food options. - **Retail and Grocery:** Placement of Beyond Meat sausages in major grocery chains such as Whole Foods and Kroger demonstrates the retail industry’s pivotal role in mainstreaming plant-based products. ## Related on Trend Hunter - [Aromatic Plant-Based Sausages](https://www.trendhunter.com/trends/aromatic-plantbased-sausages.md) - [Plant-Based Breakfast Sausages](https://www.trendhunter.com/trends/beyond-breakfast-sausage.md) - [Clean-Label Vegan Sausages](https://www.trendhunter.com/trends/beyond-sun-sausage.md) - [Clean-Label Veggie Sausages](https://www.trendhunter.com/trends/sun-sausages.md) - [Heart-Healthy Digital Cookbooks](https://www.trendhunter.com/trends/serve-love.md) - [Vegan Veggie Sausages](https://www.trendhunter.com/trends/plant-provision.md) - [Artisanal Plant-Based Sausages](https://www.trendhunter.com/trends/tofurky-sausages.md) - [Plant-Based Grilled Meats](https://www.trendhunter.com/trends/kraft-heinz-2.md) - [Juicy Meat-Free Sausages](https://www.trendhunter.com/trends/new-plantbased-sausage.md)