# Plant-Based Chicken Expansions Beyond Meat is Increasing the Availability of its Tenders By Colin Smith | Published 2022-04-12 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/beyond-chicken-tender References: [nosh](https://www.nosh.com/food-wire/2022/beyond-meat-expands-availability-of-beyond-chicken-tenders-at-over-8000-new-outlets-nationwide/) & [beyondmeat](https://www.beyondmeat.com/en-CA/products/?a)  [Beyond Meat](https://www.trendhunter.com/trends/beyond-chicken-pieces) has announced a new market expansion for its plant-based '[Beyond Chicken Tenders](https://www.trendhunter.com/trends/plantbased-chicken-tenders).' These tenders were first introduced in mid-2021 and were available at select retailers such as Walmart and Giant Food. Following the success of these plant-based tenders both in restaurants and in CPG form, the company has announced partnerships with several new retailers, such as CVS and [Whole Foods](https://www.trendhunter.com/trends/beyond-meat-1), to bring its tenders to thousands of new locations across the country. Beyond Meat is the number one best-selling plant-based meat brand, and with this expansion, it is "making delicious, nutritious, and sustainable plant-based meat more accessible than ever before," according to Deanna Jurgens from Beyond Meat. The Beyond Chicken Tenders are award-winning meat alternatives that have 50% less saturated fat, no antibiotics, no cholesterol, and are quite accurate in replicating the mouthfeel of traditional breaded chicken products. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 9% | Activity: 37% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Meat Sales:** The increasing availability of plant-based chicken tenders shows a growing trend in the plant-based meat market and provides opportunities for new entrants and innovations in this space. - **Retail Expansion Strategies:** Beyond Meat's expansion into new retailers demonstrates a trend of strategic retail partnerships and opportunities for other food companies to follow a similar model. - **Health-conscious Consumer Demand:** The popularity of Beyond Meat's plant-based chicken tenders highlights a growing trend of consumers seeking healthier and more sustainable food options, creating opportunities for innovation in the development of healthier alternatives. ### Sectors Adopting This - **Food Manufacturing:** The expansion of Beyond Meat's plant-based chicken tenders highlights opportunities for food manufacturing companies to create innovative and sustainable plant-based alternatives to traditional meat products. - **Retail:** Beyond Meat's expansion into new retailers demonstrates opportunities for retail companies to partner with plant-based meat manufacturers to offer healthier and more sustainable food options to consumers. - **Food Service:** The increasing availability and popularity of plant-based meat products like Beyond Meat's chicken tenders creates opportunities for restaurants and food service providers to offer healthier and sustainable options on their menus. ## Related on Trend Hunter - [Clean Label Chicken-Like Tenders](https://www.trendhunter.com/trends/chickenstyle-tenders.md) - [Versatile Plant-Based Chicken Pieces](https://www.trendhunter.com/trends/beyond-chicken-pieces.md) - [Plant-Based Fried Chicken Releases](https://www.trendhunter.com/trends/kfc-beyond-fried-chicken.md) - [Plant-Based Foodservice Chicken Products](https://www.trendhunter.com/trends/tindle-gourmet-chicken.md) - [AI-Created Meatless Tenders](https://www.trendhunter.com/trends/notchicken-tenders.md) - [Plant-Based Chicken Salads](https://www.trendhunter.com/trends/chipotle-cowboy-salad.md) - [Plant-Based Crumbed Chicken](https://www.trendhunter.com/trends/v2food.md) - [Crispy Meat-Free Chicken Products](https://www.trendhunter.com/trends/tenderlish.md) - [Stuffed Plant-Based Chicken Cutlets](https://www.trendhunter.com/trends/stuffed-chicken-range.md)