# Versatile Plant-Based Chicken Pieces Beyond Chicken Pieces are Arriving at Kroger in the US By Michael Hemsworth | Published 2025-05-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beyond-chicken-pieces References: [vegconomist](https://vegconomist.com/products-launches/beyond-meat-rolls-out-beyond-chicken-pieces-kroger-fuelled-strong-consumer-interest/) & [beyondmeat](https://www.beyondmeat.com/)  Beyond [Chicken Pieces](https://www.trendhunter.com/trends/beyond-chicken-pieces-spicy-buffalo) from [Beyond Meat](https://www.trendhunter.com/trends/plantbased-chicken-tenders) are making their way to more than 1,900 Kroger locations in the US as a versatile, plant-based protein option for consumers that can easily be swapped in for conventional chicken in a range of recipes. The product has an unbreaded chicken inspiration that's crafted with simple ingredients and avocado oil, and boasts 21-grams of protein per serving. The plant-based chicken product contains 0.5-grams of saturated fat and zero cholesterol, GMOs, antibiotics and hormones to provide peace of mind for consumers. The product is also certified by the Clean Label Project and the [American Heart Association's](https://www.trendhunter.com/trends/plantbased-crumbles) Heart-Check program. Beyond Chicken Pieces focus on the next phase of plant-based meat products by encouraging consumers to customize them to their specific recipe or flavor preferences. Image Credit: Beyond Meat ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 70% | Activity: 75% | Freshness: 40% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Health-conscious Labeling:** Products certified by organizations like the Clean Label Project and the American Heart Association offer a competitive edge in consumer trust and transparency. - **Customizable Plant-based Products:** Consumers are seeking plant-based options that allow for personal culinary customization, giving them control over taste and nutritional content. - **Low-saturated Fat Alternatives:** Plant-based proteins with minimal saturated fat content present an alternative to traditional meats, appealing to health-focused consumers. ### Sectors Adopting This - **Plant-based Food Industry:** Expanding distribution of versatile plant-based proteins like Beyond Chicken Pieces signifies growth and innovation in the alternative protein sector. - **Retail Grocery Industry:** Major retailers like Kroger integrating plant-based products into their offerings reflect a shifting consumer demand towards sustainable and health-aligned foods. - **Food Certification Industry:** Certifications from organizations emphasizing health and safety are becoming influential as consumers prioritize verified product claims. ## Related on Trend Hunter - [Seasoned Plant-Based Chicken Pieces](https://www.trendhunter.com/trends/beyond-chicken-pieces-spicy-buffalo.md) - [Plant-Based Fried Chicken Releases](https://www.trendhunter.com/trends/kfc-beyond-fried-chicken.md) - [Plant-Based Chicken Expansions](https://www.trendhunter.com/trends/beyond-chicken-tender.md) - [Frozen Plant-Based Chicken Products](https://www.trendhunter.com/trends/just-meat-chicken.md) - [Inaugural Plant-Based Chicken Fillets](https://www.trendhunter.com/trends/plantaway-chickn-fillet.md) - [Microwavable Plant-Based Chicken Products](https://www.trendhunter.com/trends/daring-plant-chicken.md) - [Succulent Plant-Based Chicken Morsels](https://www.trendhunter.com/trends/this-isnt-chicken-pieces.md) - [Plant-Based Chicken Salads](https://www.trendhunter.com/trends/chipotle-cowboy-salad.md) - [Clean Label Chicken-Like Tenders](https://www.trendhunter.com/trends/chickenstyle-tenders.md)