# Free Plant-Based Burgers Beyond Meat is Offering Free Burgers to Beach Walkers in Toronto By Colin Smith | Published 2022-04-20 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/beyond-burgers References: [beyondmeat](https://www.beyondmeat.com/en-CA/?a)  [Beyond Meat](https://www.trendhunter.com/trends/jalapeno-lime-beyond-meat) has announced a new Earth Month promotion in Toronto where it will be giving free [Beyond Burgers](https://www.trendhunter.com/trends/grilld-and-beyond-meat) to walkers on the Woodbine Beach trail. Beyond Meat is calling this pop-up experience an "eco-friendly drive-thru," as the location is accessible by walking, biking, skating, and rollerblading. When visitors attend this drive-thru, they will be able to order an Original [Beyond Burger](https://www.trendhunter.com/trends/beyond-meat-products) at no cost. This promotion is intended to generate attention for eco-friendly food choices and transportation choices simultaneously. By placing its drive-thru location at a walkway rather than a road, and offering plant-based meats, the brand is continuing its nationwide campaign to raise awareness for the importance of sustainable food habits. Beyond Meat's original Beyond Burgers fight climate change by producing 90% less greenhouse gas emissions, using 99% less water, requiring 93% less land, and consuming 43% less energy when compared to real beef products. Image Credit: Beyond Meat ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 40% | Activity: 62% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) > [Transportation](https://www.trendhunter.com/transportation) ## Key Themes ### What Makes This Trend Stand Out - **Eco-friendly Food Choices:** There is a rising trend towards eco-friendly food choices and promoting sustainability in the food industry. - **Plant-based Meat Alternatives:** The demand for plant-based meat alternatives is on the rise, presenting an opportunity for innovation and development in this area. - **Alternative Drive-thru Experiences:** The concept of eco-friendly drive-thrus that are accessible by walking, biking, skating, or rollerblading presents a trend for alternative drive-thru experiences. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry has the opportunity to create and promote eco-friendly food choices and plant-based meat alternatives. - **Sustainability:** Industries focused on sustainability such as green technology and renewable energy can collaborate with the food industry to create sustainable food production and distribution methods. - **Recreation and Entertainment:** The recreation and entertainment industry can create alternative drive-thru experiences that are accessible by walking, biking, or other activities, while promoting eco-friendly choices and sustainability. ## Related on Trend Hunter - [Free Vegan Fast-Food Promotions](https://www.trendhunter.com/trends/whopper-swapper.md) - [Mushroom-Based Restaurant Burgers](https://www.trendhunter.com/trends/the-beef-free-boy.md) - [Versatile Vegan-Friendly Burgers](https://www.trendhunter.com/trends/grilld-and-beyond-meat.md) - [Valentine's Day Vegan Burger Promotions](https://www.trendhunter.com/trends/jalapeno-lime-beyond-meat.md) - [Meatless QSR Menu Promotions](https://www.trendhunter.com/trends/meatfree-menu.md) - [Plant-Based Beef Patties](https://www.trendhunter.com/trends/this.md) - [Juicy Plant-Based Burgers](https://www.trendhunter.com/trends/even-juicier-beyond-meat.md) - [AI-Made Plant-Based Burgers](https://www.trendhunter.com/trends/notburger-launches.md) - [Plant-Based Crab Cake Sandwiches](https://www.trendhunter.com/trends/crab-cake-sandwich.md)