# Vegan Burger Halloween Costumes Yandy Launched a New 'Beyond Burger Costume' in Time for Halloween By Grace Mahas | Published 2019-09-24 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/beyond-burger-costume References: [vegnews](https://vegnews.com/2019/9/for-some-reason-you-can-now-be-a-sexy-vegan-beyond-burger-for-halloween) & [yandy](https://www.yandy.com/yandy-beyond-burger-costume.php) As consumers seek to consume fewer meat products, [plant-based burgers](https://www.trendhunter.com/trends/beyond-burger-jalapeo) have soared in popularity and the new fad has extended to Halloween costumes, with Yandy launching the new 'Beyond Burger Costume.' The [vegan burger costume](https://www.trendhunter.com/trends/spirit-halloween-chipotle) is a short strapless dress and features a ruffled green trim mimicking lettuce, a brown lace middle section replicating the plant-powered patty, and two beige colored sections acting as the buns. The Beyond Burger Costume also comes with a vibrant headband with a flag adorned stating 'plant-based" and across the rear of the dress is a stamp saying 'Not Grade A.' In addition, the brand offers a [Cauliflower Pizza costume](https://www.trendhunter.com/trends/auntie-annes-and-cinnabon-costumes) that similarly declares the plant-based message on the red flag attached to a headband. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 79% | Activity: 78% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### Why This Trend Is Growing - **Plant-based Costumes:** The popularity of plant-based burgers extends to Halloween costumes, providing an opportunity for brands to create unique, eco-friendly costume options. - **Vegan Fashion:** The launch of the 'Beyond Burger Costume' highlights the rising demand for vegan fashion, presenting an opportunity for fashion brands to cater to the growing market of eco-conscious consumers. - **Food-inspired Costumes:** The trend of food-inspired costumes, like the 'Beyond Burger Costume' and Cauliflower Pizza costume, offers an opportunity for costume manufacturers to tap into the fun and playful side of food culture. ### Industries Being Reshaped - **Food & Beverage:** The popularity of plant-based burgers and food-inspired costumes intersects the food and beverage industry, opening up opportunities for innovative marketing campaigns and collaborations. - **Fashion:** Vegan fashion is a growing industry, and the launch of the 'Beyond Burger Costume' showcases the potential for clothing brands to cater to the increasing demand for cruelty-free, eco-friendly apparel. - **Entertainment:** The trend of plant-based costumes provides opportunities for entertainment companies, like costume manufacturers and Halloween retailers, to capitalize on the demand for unique and creative costume options. ## Related on Trend Hunter - [Plant-Based Halloween Steakhouses](https://www.trendhunter.com/trends/vegan-cannibal-steakhouse.md) - [Mushroom-Based Restaurant Burgers](https://www.trendhunter.com/trends/the-beef-free-boy.md) - [Halloween-Themed QSR Burgers](https://www.trendhunter.com/trends/franken-whopper.md) - [Plant-Based Virtual Burger Menus](https://www.trendhunter.com/trends/vegelicious.md) - [Plant-Based Beef Burgers](https://www.trendhunter.com/trends/basic-burger.md) - [Two-Person Halloween Outfits](https://www.trendhunter.com/trends/nashville-hot-mozz-costume.md) - [Macaroni-Inspired Halloween Costumes](https://www.trendhunter.com/trends/cheetos-bold-to-the-bone-costume.md) - [QSR Meme Costumes](https://www.trendhunter.com/trends/spirit-halloween-chipotle.md) - [Halloween-Celebrating QSR Menus](https://www.trendhunter.com/trends/burger-king-monster-menu.md)