# Superfood Coffee Alternatives Beyond Brew Offers a 10th of the Caffeine in a Cup of Coffee By Laura McQuarrie | Published 2022-10-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beyond-brew References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/4420-functional-innovations-brewing-in-the-coffee-category) & [weliveconscious](https://weliveconscious.com/product/beyond-brew)  Beyond [Brew](https://www.trendhunter.com/trends/bloom-brew-puerh-teas) is a new launch from [Live Conscious](https://www.trendhunter.com/trends/vital-minerals) that's for the caffeine-sensitive who desire a superfood coffee alternative that does more than just provide an energy boost. This superfood coffee alternative is packed with gut-friendly prebiotics and probiotics, and other additions like functional mushrooms and Peruvian cacao so that it supports not just the mind but also the heart and overall immunity. Notably, this product provides just a 10th of the caffeine in a cup of coffee and with a light cacao flavor, Beyond Brew is a flavorful way to intake six powerhouse mushrooms, including lion's mane and reishi. This well-balanced and beneficial brew is ready to be consumed on its own or used as an enhancer for everything from smoothies to breakfast bowls. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 59% | Activity: 78% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Superfood Coffee Alternatives:** There is a growing demand for coffee alternatives that have a lower caffeine content and offer health benefits beyond just energy, creating disruptive innovation opportunities for food and beverage entrepreneurs. - **Functional Mushrooms:** The use of functional mushrooms as an ingredient in food and beverage products is gaining popularity, providing potential disruptive innovation opportunities for companies in the health and wellness industry. - **Prebiotics and Probiotics:** The inclusion of gut-friendly prebiotics and probiotics in food and beverage products is becoming increasingly commonplace, providing disruptive innovation opportunities for companies in the health and wellness sector. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry has opportunities to provide healthy, superfood coffee alternatives for consumers who want to reduce their caffeine consumption and support overall health. - **Health and Wellness:** Companies emphasizing functional mushrooms, prebiotics, and probiotics have an opportunity to capitalize on the growing demand for products that promote gut health, brain function, and immune support. - **Alternative Medicine:** The alternative medicine industry can explore the use of functional mushrooms, prebiotics, and probiotics to create natural supplements that support overall health and wellness beyond traditional western medicine practices. ## Related on Trend Hunter - [Nootropic Coffee Alternative Beverages](https://www.trendhunter.com/trends/braincare-smart-focus.md) - [Mushroom-Boosted Coffees](https://www.trendhunter.com/trends/mudwtr-coffee.md) - [Supercharged Canned Cold Brews](https://www.trendhunter.com/trends/unconform.md) - [Apoptogenic Coffee Alternatives](https://www.trendhunter.com/trends/renudes-chagaccino.md) - [Energy Balancing Coffee Alternatives](https://www.trendhunter.com/trends/adaptogen-coffee-alternative.md) - [Flavorful Cocoa Coffee Alternatives](https://www.trendhunter.com/trends/maverick-chocolate-morning-bliss.md) - [Superfood-Powered Coffee Product](https://www.trendhunter.com/trends/superfood-coffees.md) - [Coffee-Flavored Adaptogen Powders](https://www.trendhunter.com/trends/spacegoods-rainbow-dust.md) - [Mushroom-Powered Coffee-Free Drinks](https://www.trendhunter.com/trends/om-mushroom-superfood.md)