# Beyond Botox Gwyneth Uses Snake Venom To Stay Young By Kyla Schmidt | Published 2007-08-07 | Celebs Source: Trend Hunter, https://www.trendhunter.com/trends/beyond-botox-gwyneth-uses-snake-venom-to-stay-young References: [nypost](http://www.nypost.com/seven/08062007/gossip/pagesix/snake_oil_cure_pagesix_.htm) & [femalefirst](http://www.femalefirst.co.uk/celebrity/Gwyneth+Paltrow-17054.html) As I reported the other day in “Bye Bye Botox” aging celebrities are being forced to look beyond the perma freeze in order to get cast for a role. Now it seems stars are definitely going “Beyond Botox” for their [anti-aging solutions](https://www.trendhunter.com/trends/advanced-antiaging). In fact 34 year-old Oscar winner Gwyneth Paltrow undergoes a beauty regimen that includes a cream:made from snake venom. It seems the actress was recently spotted at the Sonya Dakkar Spa in Beverly Hills and according to Page Six of the NY Post “Paltrow, a frequent customer, walked out with a line of Ultra Lux 9 products - including a cream that contains the spit of a snake. "It's not Botox," said one insider. "Just a cream that has the venom in it . . . [the cream] is part of the facials." But Paltrow isn't the first celeb to experiment with interesting [age defying techniques](https://www.trendhunter.com/trends/wellbels-womens-40); 62 year-old Debbie Harry recently told Female First, “she has been injecting herself with sheep embryos since she was 35. The [Blondie](https://www.trendhunter.com/trends/debbie-harry) singer said: "I thought, 'Wow, this is so logical - you have fresh cells'. I was the youngest person that had ever done it” ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 7% | Activity: 18% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Why This Trend Is Growing - **Natural Anti-aging:** Opportunity for natural and organic skincare brands to innovate with alternative ingredients such as snake venom and sheep embryos. - **Personalized Beauty Regimens:** Disruptive innovation opportunity for beauty companies to offer personalized anti-aging treatments based on individual preferences and genetic makeup. - **Tech-enabled Anti-aging Solutions:** Opportunity for technology companies to innovate with anti-aging solutions such as wearables and apps that track skin health and provide personalized recommendations. ### Industries Being Reshaped - **Skincare Industry:** Innovative skincare companies can create anti-aging products with unique and unconventional ingredients to attract consumers looking for alternatives to Botox injections. - **Beauty and Wellness Industry:** Opportunity for beauty and wellness companies to offer personalized anti-aging treatments based on genetic testing and provide customers with tailored supplement and diet plans. - **Technology Industry:** Technology companies can create anti-aging wearables and apps that track skin health and provide personalized recommendations based on individual genetic makeup and environmental factors. ## Related on Trend Hunter - [Super-Sized Bee Venom Serums](https://www.trendhunter.com/trends/super-serums.md) - [Celebrity-Backed Injectable Campaigns](https://www.trendhunter.com/trends/xeomin.md) - [Bee-Inspired Beauty Serums](https://www.trendhunter.com/trends/bee-serum.md) - [Clinically-Backed Anti-Aging Supplements](https://www.trendhunter.com/trends/glisodin.md) - [Anti-Aging Honey-Infused Luxury Skincare](https://www.trendhunter.com/trends/royale-bee.md) - [Botox Alternative Face Serums](https://www.trendhunter.com/trends/filorga-timefiller-shot.md) - [Anti-Aging Beauty Patches](https://www.trendhunter.com/trends/face-smoothing-patches.md) - [Non-Invasive Plumping Treatments](https://www.trendhunter.com/trends/advanced-antiaging.md) - [Gen X Wrinkle-Relaxing Moisturizers](https://www.trendhunter.com/trends/wrinkle-relaxing-moisturizer.md)